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Latest Articles in magazine 30 november 2015

‘Clients Are Looking For Integration’

Sorrell says the advertising buisness is evolving and that around 75 per cent of WPP revenues are coming from streams that “Don Draper would not recognise”, implying the shift from traditional advertising to new forms.

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‘We Expect To See Good Growth Continue’

Publicis Groupe chairman & CEO Maurice Lévy points out that in the past two years the number of smartphones has gone up from less than 20 million to nearly 200 million, poised to double again in 2016. India, which is the second-largest market in usage for all the big platforms such as Facebook, is young and connected.

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‘India Is A Key Driver Of Growth’

Michael Roth, chairman and CEO, Interpublic Group (IPG), says India plays an important role in the company’s growth journey and it continues to be a top investment market. IPG’s business in the Asia-Pacific increased over seven per cent organically, and was high-lighted by its continuing strong trend in both India and China.

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Verbatim: Quotable Quotes

“If you really have a mission of connecting every person in the world you can’t do that without connecting people in India” — Mark Zuckerberg

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Serving It Cheap

Facebook launched a new ‘Slideshow’ ad feature in emerging markets to give a video-like experience in countries with low connectivity.

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Rate Cut Chatter

US Federal Reserve officials lined up behind a likely December interest rate hike with one key central banker saying the risk of waiting too long was now roughly in balance with the risk of moving too soon to normalise rates after seven years near zero. “I see the risks right now of moving too quickly versus moving too slowly as nearly balanced,” New York Fed president William Dudley said. Dudley said the decision still required policymakers to “think carefully” because of the risk that the US is facing chronically slower growth and low inflation that would justify continued low rates. But his assessment of “nearly balanced” risks represents a subtle shift in the thinking of a Fed member who has been hesitant to commit to a rate hike, but now sees evidence accumulating in favour of one.

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Advertising Biggies Zero In

The advertising industry, being a ‘fellow traveller’ to the producers of goods and services, will generally reflect the economy’s health. When there is rapid corporate growth, advertising spends will be high to aid that process. When industry is in a mode of consolidation or slowdown, ad spends will be the first hit of cost-cutting. The Indian advertising industry has grown at a healthy 10-15 per cent annual average over the last 10 years; but in 2008 and 2009 — the worst slowdown years — growth pulled back to a snail’s crawl of 8.1 per cent and 3.5 per cent, respectively

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Draft Civil Aviation Policy’s Odd Logic

It is generally said that if a government policy pleases more people than it upsets, the devil lurks in the fine print. This could be the case with the draft National Civil Aviation Policy unveiled on October 30.

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Will Tesla Come to India?

Elon Musk, the founder of California-based Tesla Motors, plans to build his next car in China. Scheduled for a 2018 release, the high-end car will be sold in the US. Despite shipping costs, Musk reckons that manufacturing in China will cut production costs by a third, compared to manufacturing in the US. The news put an end to the buzz that Tesla may set up a factory in India, after Prime Minister Narendra Modi visited its facilities in San Jose in September.

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How Bihar Changes Things

The BJP-led NDA’s debacle in the Bihar state assembly election could well be a turning point in the party’s history, as well as in Modi’s government, for more than one reason.

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