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Latest Articles in magazine 30 november 2015

‘I Will Create A Tech Team In India’

Oneplus, the Shenzhen-based consumer electronics company, has drawn rave reviews for its first product, OnePlus One. Founders Pete Lau and Carl Pei remain in the background while their smartphone is gaining popularity globally. Lau, the CEO, was in India recently to ink an agreement with the Andhra Pradesh government to manufacture OnePlus devices locally.

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Your Tech, Your Feelings

If you thought your emotions were your business alone, forget it. Computers, wearables, phones and even your connected home will soon know exactly how you feel

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The ‘Colour’ Conundrum

With India standing out stronger in the global markets, we should market our “Indianness” more happily, writes Prachi Tiwari

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Apps For Startups

These apps make life easier for startups by helping them design content, account for expenditure and manage tasks

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Alienating Or Aspirational?

Clients wish to capitalise on the ingrained belief that international products are better, especially in the area of technology, cosmetics and fashion, writes Ashu Sabharwal

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There Is A Gora In My Ad

Be Yourself. Everyone else is taken — Oscar Wilde A look at Indians' affinity for foreign brands and gloabal branding.

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Growth Potential

No thanks to stressful lifestyles, increasing lookism, and rising incomes, hair restoration is a booming business.

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James Bond's Phone

The Xperia Z5, makes an appearance in the newest Bond movie. It’s the same Sony formula but now with a 23MP camera

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Wanted: A Strong Market Intelligence Cell

In a chat with BW Businessworld’s Suman K. Jha, NITI Aayog member and former director of the National Institute of Agricultural Economics and Policy Research, Ramesh Chand, discusses the pulses crisis and agricultural markets more broadly.

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Messi Is Their Man

Football superstar Lionel Messi will soon be seen steering Tata cars with much aplomb. Yes, that’s right. In a major marketing initiative, auto major Tata Motors signed up the Argentinian captain as global brand ambassador for its passenger vehicles portfolio

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Steeling The Show

So, what are the odds that JSW won’t get bogged down by the China-led dumping? Aware of the ground realities, the company is making smart moves and responding to threats swiftly, something that its rivals have been slow to do.

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‘India Is Going To Stay At The Top Of Our List’

Tim Andree, executive vice-president and board member of Dentsu Inc. and executive chairman of Dentsu Aegis, says Dentsu Aegis Network is in the business of ideas and creativity only.

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‘I Am Very Bullish On India’

In a conversation with BW Businessworld’s Noor Fathima Warsia, Yannick Bolloré, chairman and CEO of Havas, says the mandate to run a holding company also meant an opportunity to do things differently.

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Madmen Invade India

Say hello to Madison Avenue as advertising and marketing’s giants march in to meet a high-growth economy head-on

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‘We See Growth Options In Digital And Social Media’

Wren divulges that India performed “very well” in the low double-digits, keeping the holding company “very optimistic” in a year, that Omnicom otherwise views as a year of cautious optimism.

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