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  • Editorial Calendar 19-20

Latest Articles in magazine 29 september 2018

Giving A Push To The Startup Cycle

‘I look for entrepreneurs that are actually solving real problems through products and innovation’

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Taking Coaching To The Next Level

‘Young entrepreneurs should not leave sight of the current and changing needs of their customers’

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Multiplex Is Our Core Business: Ajay Bijli, Chairman and Managing Director, PVR

Ajay Bijli and his brother and Joint MD Sanjeev share their views on the SPI Cinemas acquisition and other plans with Ashish Sinha

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The Lord Of The Screens

PVR’s acquisition of Chennai-based SPI Cinemas has not only strengthened its footing in the southern states but also made it the seventh largest multiplex operator in the world by admissions

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AD Infinitum: Add Thrill To Life

Apollo Tyres’ TVC for its two-wheeler radial tyres Apollo Alpha is tar­geted at biking enthusi­asts who love the thrill of riding care-free in their high-performance bikes

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Analysis: The Growing Trust Deficit

Advertisers and agencies have a complicated relationship, and trust makes a key part of it. However, in recent years, there has been a decline in the trust that an advertiser has in its agency partners. Only 10 per cent of advertisers globally trust their agency partners, according to a recent survey by ID Comms

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Facebook Watch Goes Global

Flight Ads will roll out globally in the coming weeks on Facebook, Instagram and Audience Network

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Rafale: Desperate Measures

36 state-of-the art Rafale aircraft will replace some of the vintage MiG series fighter jets

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Jottings: All Shook Up

IL&FS debt crisis may have that snowball effect ; Spare the men in uniform; and more

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