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Latest Articles in magazine 27 july 2015

A Launchpad For Startups

The securities and Exchange Board of India (Sebi) has come up a skeletal guideline for listing startups on the bourses. Now Indian entrepreneurs need not go too far to startup friendly shores of Hong Kong, London or New York; they can just raise funds in Mumbai. But would it be wise to invest in startups? Think about it. This week, Elon Musk’s SpaceX’s rocket failed to launch for a third time. The company has been funded for 13 years with no revenues in sight. There is high risk in “listing” ideas. That said, without start-ups there are no ideas.

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A Cherry Blossom In The Desert

Far away from the land of the rising sun, the fort city of Neemrana houses not one but two Japanese industrial conclaves. A Korean zone is also expected to come up soon. What is ticking for the city?

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‘It’s Not Enough To Build Toilets’

The co-director of the World Development Report 2015 says that the success of a programme like the Swachh Bharat Mission depends on changing behaviour and people’s lifelong habits, which is a challenging task.

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People In The News: Ace Face

Tennis legend STEFFI GRAF has been appointed the Ayurveda brand ambassador of Kerala. A decision in this regard was taken by the state cabinet, Kerala Chief Minister Oommen Chandy said. The Kerala Tourism Department was given the sanction to rope in Graf to promote the state under the department’s ‘Visit Kerala Scheme’. However, the details regarding the remuneration that she will be receiving has not been disclosed.

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Lead Review: Alternative Concepts

Dodd’s book offers significant insights by looking at routine economic events and policy responses through a non-economic lens, says Shankar Jagannathan

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BW Events Marketing Whitebook: Decoding The Next Generation

BW Businessworld launched its 11th edition of the BW Books Marketing Whitebook (MWB) in New Delhi on 1 July 2015. The event was witnessed by the who's who of marketing industry and their gracious presence made the launch a grand success. The magazine's editor-in-chief and chairman Annurag Batra and executive editor Gurbir Singh, along with Nielsen India president Piyush Mathur, Reckitt Benckiser south Asia regional director Nitish Kapoor, and other distinguished guests shared the gospels of marketing.

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Smart Cities Need Smart Attitudes

While the smart city project has its heart and mind in the right place, one can’t help but wonder if it is a pipe dream, Mala Bhargava writes

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India’s Future With Respect To TPP

Addressing the red-tape issues that still choke businesses in India would go a long way in extensive TPP involvement, writes Nayan Chanda

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Time To Take Off

The aviation sector in India has never had a smooth flight. It has experienced air pockets ever so often, and most take-offs have been bumpy and landings rough. Yet for the media, as for many of the moguls who own airlines or those who once-upon-a-time did, the airline industry is a fascinating subject. Almost like the dream machine called Bollywood movies, which every starry-eyed industrialist has tried to hop onto and then burnt his fingers.

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