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Latest Articles in magazine 23 January 2017

Building Block By Block

With a projected economic and population growth, improving India’s urban infrastructure is the need of the hour

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Book Review: Having It All

This is a must read for all those women who aspire to build their career, women who have just got placed in their first job, even young working mothers or their managers and more importantly, the HR managers who are drafting workplace policies

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Book Review: Money Management

The book starts with India’s new age rich and gives us a few interesting stories about them. Take the case of PayTM’s Vijay Shekhar Sharma

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Book Review: Ads Of The Future

This book is a must read for any future-gazing marketeer or communicator. The many anecdotes are a source of distraction at times, but drive home the message strongly and repeatedly

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‘Profitability Is More Important Than Market Share’

After a great turnaround, SpiceJet is now entering a new growth era, SpiceJet chairman and managing director Ajay Singh tells BW Businessworld

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Start-up (Or Meltdown) Of A US President

Brand Trump and brand America are headed for either a classic cultural clash or a surprising cultural fusion and evolution

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The New Stakeholders Of Democracy

If we look at the big media houses now... the control knobs have changed, the business models have changed...

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The Golden Egg Of A Black Swan

In a globally interconnected economy, events move more quickly now than they did earlier, so the speed of crafting and delivering mitigation strategy is essential

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BW Digital: Future Perfected By A Jolt?

Demonetisation has changed consumer behaviour and that’s going to continue. Consumption patterns in FMCG, luxuries and hospitality have shown intriguing changes, and although many sellers/vendors talk of losses, many are armed with the patience to see this through

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The Unanimous Choice

Two years after guiding the company through an unprecedented email hack, Sony Entertainment CEO Michael Lynton is leaving the company to devote his time to Snap Inc

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Case Study: Idea To Destiny Via Habit

“We are what we repeatedly do. Excellence, then, is not an act, but a habit” — Aristotle

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Case Analysis: Inclusive Change

Social change is said to be the most constant feature of all human societies. There are several ways in which social change actually comes about but the one that is immediately relevant is the way in which technological developments affects social change

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Case Analysis: Shape Your Own Destiny

Let us now look at some of the building blocks that built the telecom industry into such a life changing phenomenon in the rural areas and see parallels on what could be done in the financial space

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Case Analysis: One-Stop Solution

Demonetisation is considered necessary in some economies to create change and development. Kenneth Rogoff, professor of Economics at Harvard University says that despite some issues in planning, there will be large positive effects in the long-run

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Turning AR-VR Mainstream

2016 was the year when people globally went searching for Pokemon Go. The game brought augmented reality to the forefront and with it, hosts of opportunities for brands and marketers. Virtual reality, too, got immense traction with the launch of 360 degree videos. In the coming years, developments in AR and VR will offer viable means to brands to engage with their consumers in an even more interactive and immersive way

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