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Latest Articles in magazine 22 July 2017

Mobile Ad Spend To Cross $100-Bn Mark Globally In 2017

Advertising revenue is expected to grow 3.7 per cent globally in 2017 to $504 billion, according to the latest MAGNA forecast on global advertising. Indian media owners’ advertising sales will grow 11.5 per cent, a little below the earlier forecast by MAGNA (13.5 per cent) but in line with last year’s growth (11.8 per cent)

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Ad Blockers & Whitelists: A Paradox World

In a world fraught with excessive advertising, ad-blockers allow users a faster, uncluttered experience, while making publishers lose valuable ad money. But a feature within the same software called whitelisting, can prevent blocking of ads if publishers demand. So its important for the industry to move towards more relevant, content-supplementing advertising that users will love

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A Teacup And A Storm

Tata Tea has tied up with social activist Ranjana Kumari and Olympic medallist Dipa Karmakar as the brand ambassadors of the campaign for the issues of women safety and sports encouragement, respectively

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Cleaning Up Our Act

India plans to replace 770 million incandescent bulbs by 2019

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Keep Calm And Keep Going

The key is little rituals that slow things down. Like feeding pigeons that come to your ledge. Or sipping a glass of wine every evening. Or writing a journal of your thoughts every evening. I gave up smoking a year ago and really, really miss it

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Victim For Harassment Or Love Gone Sour: Are Men Becoming More Vulnerable In Corporate World?

The fear of false allegations should not let the conversation devolve into how women can wield harassment charges as a weapon, to somehow demonise and paint women as vengeful, and derail the steps that are being taken to make the workplace safer for all genders

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