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Latest Articles in magazine 14 december 2015

Marketers Have To Be Agile & Nimble

Subhrangshu Neogi, director – Marketing & Brand at Religare Enterprises, is the chief custodian of brand Religare. He is responsible for its overall architecture, positioning and consistency across all platforms. With the consumer behaviour evolving rapidly, he tells Shubhi Tandon how the marketers need to adapt to the demands of the smarter consumers

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Globescan: More Respite

The Federal Reserve said that bigger US banks would have an extra year to calculate a capital requirement known as the supplementary leverage ratio.

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Deal Of The Year

Marriott International’s recent purchase of Starwood Hotels & Resorts Worldwide was the biggest hospitality industry announcement this year.

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Storing, Managing Remotely

Agri-logistics management is much easier with technology. The Sohan Lal Commodity Management’s business model could play a crucial role in resolving India’s food grain storage problems. The country incurs losses to the tune of Rs 80,000 crores each year due to storage problems alone.

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GST This Winter?

Wilting under relentless public pressure, politicians from both sides of the divide seem to have agreed to sink their differences over the Goods and Services Tax (GST) Bill; and there is a fair chance the legislation will see the light of day soon. It’s interesting though to trace how the ice was broken.

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