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Latest Articles in magazine 14 december 2015

Case Analysis: Without Bias

Foreign models used carefully could be meaningful and add value to the brand. But blind usage could end in alienating consumers, writes Madhukar Sabnavis

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Case Analysis: We Are Ready For It Now

Is the use of foreigners in advertising just lazy marketing? Continuing use of foreigners in advertising shows that it is working somewhere, writes Vivek Sharma

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Last Word: Minding Your Ps And Qs

American actor and dancer Fred Astaire once said: “The hardest job kids face today is learning good manners without seeing any.”

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Apps: Take Care

Smartphones have a whole lot of computing power — and if you care about solving the problems of cancer, you can use yours to help. That too, while you sleep. Vodafone’s Dream Lab app on Android connects to Australia to lend a helping hand to research on cancer.

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Lifestyle: Luxury Break

Whether it’s a weekend getaway or an extended stay with family, here’s our pick of some of the most luxurious hotels in India for you to relax in By Rashmi Pradhan

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The REIT Way To Invest

REITs have the potential to be an alternate avenue for real estate investing by ordinary investors as well as address the fund woes of the sector

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MDI: Nurturing Tomorrow’s Leaders

The Management Development Institute (MDI), Gurgaon, was established as an autonomous body in collaboration with several global institutions such as the United Nations Development Programme, the United Nations Industrial Development Organization, the World Bank and the International Labour Organization in 1973. The institute began its flagship Post Graduate Programme in Management (PGPM) in 1994. Before that it only offered the National Management Programme sponsored by the Department of Personnel & Training, Ministry of HRD, Government of India.

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How Indian Schools Can Catch Up

Having done my finance management from The University of Nottingham, I find Indian B-schools very dissimilar to the UK education system. In the UK, learning is based on live examples, case studies, and research. There are great prospects for B-schools, as post-graduation is a must-have qualification.

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India’s Best B-Schools

The five-month-long exercise to evaluate performance of India’s best B-schools has finally come to an end, and the results are out. We have ranked institutes in different categories, such as government-aided, private and sectoral. We have ranked one-year programmes like the one offered by the Indian School of Business (ISB) separately. University departments, too, have been listed separately. We have done this because institutes in different categories have different operating constraints. To assess an institute, we have used 12 broad parameters (see methodology) which were selected after taking inputs from all stakeholders of a business school.

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Value Creators Aim For Wider Reforms

Education and business is an alchemy that is only recently been accepted in India. The ‘noble cause’ of education has for long been seen as a domain associated with the government and public bodies. But some visionaries have changed this perspective. They have added value to the concept and processes of education. They have also developed it as a sustainable business practice, while maintaining its noble ideals.

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Cross-Border Education

India is going global with a vengeance. One manifestation of this is the sheer number of youngsters going abroad for a “foreign” degree. In 2016, this number is expected to cross 400,000. The US, predictably, leads the list of destinations.

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The Appification Of Education

Technology and education were always supposed to be ideal bedfellows. Microsoft, and later Apple, showed the world how learning could become the stuff of magic when software or apps could be created to transform the way content is presented. Multimillion dollar productions were ported to disks bringing to life rich visual feasts of science, nature, geography, history and for those who remember, the Encyclopedia Encarta. Even books became interactive, popping out videos, going 360 degrees on images and panning across graphs and figures to zoom into details. But neither did these address the real-life education-related problems of many places, like India, and nor were they affordable to everyone.

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Doing Business With Babies

There was a time when preschools were those safe havens where mothers could drop off their kids and earn themselves a little me-time.

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“Companies Are Welcome To Set Up B-schools”

In an exclusive interview with BW Businessworld, All India Council for Technical Education (AICTE) chairman Anil D. Sahasrabudhe answers a range of questions related to B-school education, the challenges facing the sector, and the regulator’s and government’s response:

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B-school Autonomy: It’s Complicated

Despite the Narendra Modi government’s keenness to promote quality institutions, a systemic problem refuses to go away. Some 500 PGDM (Post Graduate Diploma in Management) institutions say a 2010 AICTE (All India Council for Technical Education) order is hurting their performance by curbing their academic, administrative, and financial autonomy.

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