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Latest Articles in magazine 08 august 2016

The Desi Opportunity For Outlanders

India, like most other markets, will always have the best of both global and local. The market is too big, too important and growing too fast for that to not be the case

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India Needs Its Own Business Model

Rather than blindly copying business models, the key to success lies in adapting and reconfiguring them to fit the country’s environment and the consumers’ needs

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How To Be Personal Without Crossing The Line

Winning consumers’ trust is among top priorities for brands today. Times are so competitive that brands have to work doubly hard just to be heard. Fortunately for them, they can use data to connect with consumers on a personal level. But first, they must learn how personal is too personal

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Wishing Away Pain

If you have pain, your body is telling you two things: your pain is due to inflammation and fatigue. If you exert, it will increase pain. So just rest it out

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Lifestyle: Asian Bistronomy

Ping’s is one of the newest cafes on the block in the country’s dining capital. It is also proving to be one of its most successful launches of the year even as it tries to recreate the hustle and bustle, informality and grunginess of Asian street marts with their array of appetising, bold flavours

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Some Early Early Fundas On Funding

Funding takes a long time. Even when you think that a deal is almost closed it will be a long time before a cheque hits your bank

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Young Entrepreneur Awards Ahoy!

A sneak preview of the exercise with Grant Thornton to pick candidates for the second edition of the BW Young Entrepreneur Awards

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‘Climate Change Is A Real Challenge’

Mads Nipper talks about the company’s plans to expand operations in the country as well as about the importance of water, a limited resource, and how its smart use could make a difference to sustainable development, among other things

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The Great Credit Card RIP-Off

Exorbitant interest rates along with loads of other charges should be a deterrent to individuals rolling over credit card dues. Disastrously, it’s not

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Catch Them All

As smartphone users go out to catch Pokemons, marketers are flocking to Pokemon Go to catch the users

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The Hospitable Indian

Indian hotel chains are looking to take their unique brand of customer service to a wider global audience

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Realty In A Morass?

Sluggish sales, delays in new projects and a huge backlog have turned middle-class dreams of owning a home into a nightmare

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Modi’s Aam Aadmi Ministers

The latest round of Narendra Modi government’s Cabinet expansion-cum-reshuffle threw up interesting details

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Rooms With Few Visitors

New hotels are on the rise, but occupany isn’t. Oversupply of rooms, and consequent sluggish room rents are forcing hotels to fetch more MICE

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‘I Do Not Prefer Either Uber Or Ola’

Referring to the battle between desi versus foreign-grown companies, S. Gurumurthy says cultural appeal is a necessary part of the innovation of companies like Dabur, Tata, apart from Ramdev’s Patanjali

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