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Latest Articles in magazine 06 april 2015

‘Spend 3-5% On Healthcare’

Norbert Hueltenschmidt, head, Healthcare Practice, Europe, Middle East and Africa, Bain & Company, tells BW’s Joe C. Mathew what the the government’s healthcare priorities should be.

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Analysis: The Wall Is Falling

The herd mentality is dead. the consumer is much more evolved, and the time to delve into deeper relationships with them is now.

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Analysis: With Many Faces

Madhav walia created a winner smartphone brand using a celebrity endorser. Today, a few years later, Madhav is not recommending the strategy to Anila, who is seeing potentially big benefits for her youthful phone brand, Nix. Why?

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Case Study: Can I Speak Without My Face?

Anila Ishwar circled the quote in the brand equity, again and again, lost in one thought: Why did Madhav Walia say this?

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