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Latest Articles in magazine 01 May 2017

Book Review: Empathy In Business

Persuasive influence will be successful only to the extent to which the associations it triggers are favourable to change

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Book Review: Imbibe The Greats

To start with, the book includes stories of famous personalities like Mahatma Gandhi, Abraham Lincoln, Sachin Tendulkar and the likes and gives us a simple message

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Case Study: To Be Or Not To Be In A Mall

“Your premium brand had better be delivering something special, or it’s not going to get the business” — Warren Buffett

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Case Analysis: ‘Kitney Footfall The?’

What distinguishes a good mall from others is the mall management’s positive approach to its shoppers

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Case Analysis: Good Company

Location and creating the right aura is a critical part of a brand’s success

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CFO Jury Meet: Quest TO Identify India’s Finest FinanciaL Leaders

YES BANK and BW Businessworld’s Best CFO Awards jury finalises the winners after a long and rigorous debate

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Time For A New Advertising Vocabulary

Volumes after volumes have been written about the end of advertising as we know it. The coming together of Internet and telephony —a phenomenon the advertising industry acknowledged long ago, but didn’t adopt ways to adapt to the new scenario — has been blamed for the disruption in the second oldest profession in the world

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Book Extract: The Game Changers

How e-commerce players in India have resorted to different strategies to stay ahead of the pack

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Editor-In-Chief’s Note: Some Happy Tales

The Indian corporate sector has of late, been in the news for all the wrong reasons. A series of industrial houses have made newspaper headlines for controversial dealings, bad loans, succession blues and turf wars. This is not how it used to be

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‘Banks Not Able To Support Country’s Significant Finance Need’

Piramal Enterprises Chairman Ajay G Piramal talks to CH Unnikrishnan on why the group strongly believes in its most strategic financial services business

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An Open Letter To The Prime Minister

Our country can and will, progress only when both this modern India and traditional Bharat work in tandem with each other

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Wearables Reimagined

Technological advancements and interconnected gadgets could create a whole new world of wearable devices

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Gadgets & Gizmos: Action Hero

For those looking beyond smartphone cameras for their adventure trips, GoPro's Hero5 black is a must buy

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Check Out Cat S60

If you are a regular at construction or mining sites and cladding your smartphone in fat, ugly protective cases just doesn't cut it for you, consider the Cat S60 (Rs 64,999) smartphone

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Art Sans Borders

Art connoisseurs and collectors will be in for a surprise if they look beyond their fences

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