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Latest Articles in iim ahmedabad

IIM A: Leading With Aplomb

One of the country’s first public autonomous institutes, IIM Ahmedabad continues to set the benchmark By Preethi Ann Thomas

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Infosys Foundation Provides Grants Worth Rs 56 Crore

The Foundation has provided grants ranging from Rs 2 crore to Rs 33 crore for setting up the chairs with a total commitment of Rs 56 crore. The donated funds will be used for research in areas such as obstetrics & gynecology, agriculture, economics, mathematics, technology, biology, rural development and cancer.

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Role of Associations In Building Brand Perceptions

Harsh Pamnani & Rohit Kapoor When you find brands with similar features, prices, & advertising then how do you choose a brand over others? Mostly you buy based on the reputation of the brand. Sometimes, you even buy products of better brands at higher prices though they serve the same utility served by lesser priced brands.

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