• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in global brands

Will ‘Atmanirbhar Bharat’ Outshine The Glitter Of ‘Global Brands’ ?

India has identified key industry clusters where the country has been performing well, including hardware and electronics and rolled out incentives schemes like the PLI (Production Linked incentives) to support the re-shoring of large-scale electronics manufacturing to India.

Read More

India Still An Under-Penetrated Market By Global Brands; Will 2017 Be A Game-Changer?

It doesn’t make sense that such a big company could ignore a giant Asian market like India which has so much potential to be internet ready and has huge smartphone market too, when it is such a market for the many global giants since China is such a restrictive market

Read More

What You Should Know Before You Can Build A Global Brand

For building a global brand, first and foremost you must start with an analysis of your competition. Where are they strong? Where are they weak?

Read More