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Latest Articles in digital technology

Rethinking HR Using Digital Technology

Crowd sourcing through Social media platforms have become a valuable part of recruitment strategy, not just for reaching out and relationship building, but also to identify talent, who are right fit to the organisational values and culture

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Rebooting Customer Loyalty In Experience Economy

New age digital technology trends are driving availability, at the heart of delivering an unmatched consumer experience. As businesses aim to deliver on-demand customer requirements, any downtime of application or loss of critical data can impact a customer’s journey across various touch points. So big or small enterprises should never be affected because of such downtime, and hence, availability plays a critical role

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Creating New Order In The Face Of Endless Disruption

To remain relevant, organizations will need to evolve. But the question is how? How can enterprises create a new order out of the endless disruption given the unpredictable nature of today’s technology?

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‘India Lagging Behind In Investment In Tech In Insurance Industry’

With increasing smartphone penetration and internet access, insurance companies will need to strategically adopt the technological infrastructure required to launch products that meet customer needs

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Transitioning From Mass Marketing To Massive Customisation: Sanjiv Mehta, HUL

Digital technology is impacting not just the marketers, but the entire value chain. It is no longer about digital marketing, it’s marketing in a connected world

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Brace Yourself For GST

The new tax reform is nothing short of entering a complex maze

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Artificial Intelligence May Replace Humans In Multiple Areas Of Business

Artificial Intelligence will prove to be a game changer, not only for retails, banks, or a few other sectors, but can have a far stronger impact on the entire global business processes.

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The Mega Tech Centre

Digital technology brings with it many operational requirements and data centres is one of them. CtrlS promises to fulfil these tech needs

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Learnings From The Art of War In The Age Of Digital

For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place, particular with respect to digital media, is key

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Digital Technology Has Played A Key Role, Says Narendra Modi

I often say that e-governance is easy and effective governance. We need quality driven governance: Narendra Modi

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Going Beyond Digital To Create A Whole New User Experience

By using technology as an enabler to optimize a patient's experience from its medical expertise, these heavily-anchored organizations can transform into agile 21st century enterprises

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Creating Customer Engaging Experiences

Creating a business social network platform through which it can become easier to empower the customers through different mediums will also drive customer engagement

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