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Latest Articles in digital media

All Things Bharat

Short-video content platform Josh raised more than $450 million in its recent funding round, taking the total investment so far to more than $650 million in 2021 and a valuation of about $3 billion

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FICCI Launches Multilingual Mass Media Awareness Campaign About COVID-19

FICCI added that this is a crucial period to scale vaccinations and implement an effective preventive programme to ensure that 'we are prepared for the future and minimise the impact of the virus on lives and livelihoods'.

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Digital – Taking The Form Of Water

The importance of consumer touchpoints to brands is growing at a good pace and this could be due to the below forces of transformation.

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3 broad objectives announced to regulate OTT platforms, digital media: I-B Secretary

3 broad objectives announced to regulate OTT platforms, digital media: I-B Secretary

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New guidelines for digital media, OTT to self-classify content into 5 age based categories

New guidelines for digital media, OTT to self-classify content into 5 age based categories

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The Future Of India’s Media Is All-Digital

Together, the smartphone and cheap mobile internet access have proven to be profound forces that have reshaped all aspects of human endeavour, redefined society, culture, politics, commerce, as well as the media landscape across the world and moreover in India.

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Next Billion Consumers Set To Begin Their Streaming Journey

In the coming years, we will see more and more content creators create engaging stories to meet the diverse content need of every audience segments thereby enchanting viewers and scripting the success for the category.

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Year Of Reckoning

If 2020 was the year when India's digital economy witnessed early signs of positive growth, 2021 is poised to take the next big leap

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M&E Special: To Hell & Back

The Indian M&E sector faced serious setback in 2020, bracing for a drop of nearly 20 per cent in 2021. On the back of digital, OTT, gaming, TV & even print, though, it is expected to rise back by FY22

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Reliance Calls Off Merger Of Viacom18 With Sony

Ambani's television networks housed in Viacom18 Media Pvt Ltd were to merge with Sony Corp, with the Japanese giant having a bigger stake in the merged entity.

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Digital channel owner arrested in extortion case, probe underway

Digital channel owner arrested in extortion case, probe underway

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Mental Health and Digital Media

Read what you can do to not let the ‘gram get to you, between an increased usage and battling its subsequent effects.

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Divo Music Partners With Sony/ATV To Expand Global Publishing Services In India

Sony/ATV will provide publishing and administration services to Divo Music’s extensive community of songwriters, composers and lyricists and deliver new opportunities for their musical works on a global scale.

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Learnings For The Indian Real Estate Sector From The Ongoing Pandemic

A historically buoyant stock market and the concerted governmental push towards the consumption of financial assets culminated in younger consumers opting for an ‘asset-light’ lifestyle, when compared with their parents and grandparents.

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Brand Integrated Content on Digital Media- an untapped opportunity for marketers in the post COVID world!

Connecting digitally with an entire community of consumers from around the world is the best way for brands to bring in a semblance of normalcy to marketing initiatives along with providing a much-needed wholesome experience in the current situation.

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