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Latest Articles in digital marketing

Top Trends That Will Shape The Marketing & Tech World

Application of AI in marketing is evolving at a massive pace and is going to make marketers realize the enormity of task at their hands

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Machine Intelligence: Revolutionizing Marketing

At a time when online ad spaces are governed by pay-per-click ads, understanding trends indicating likelihood of a person clicking on an ad helps ad platforms optimize the ad mix to display and also make a better judgment on the right ad - right audience mapping

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Influencer Marketing Trends For 2017

Influencer marketing will become a regular part of the Social and Video digital ad spends of businesses in 2017

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The Many Faces Of Luxury

With brands going digital, their bandwidths have also shrunk in a way that more attention is being paid to the flagship brand

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From Digital Destinations To Digital On Demand

The new digital-on-demand world demands a comprehensive relook at everything a business does. It demands businesses to take a rebirth of sorts, so they are ready and in robust shape to win the battles of the on-demand economy

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Twitter Bid — Surprising, Exciting, All At Once

Twitter seeking a partner is good news not only for the microblogging platform but for the technology-led media world as well, where consolidation can bring some method to the madness

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Low Budget Can Also Suffice Your Digital Marketing Needs!

Ditching the traditional process of remarketing that includes re-playing the same advertisements on the user-viewed channels; cross-platform remarketing enables you to direct the user from a demand-driven platform like Google to behaviour-based platform such as Facebook

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Extract Data, Study Data, And Use Data Right

To connect creativity and content for a great competitive advantage, writes the senior vice-president of Marketing, CMO Council

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Marketing Automation, Content and Data — The New Triumvirate

Changes in the market and consumer behaviour will have a major impact on the fundamentals of marketing as new trends catch up in 2016

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The Ingenious Minds In The Businesss

Adapting fundamentals in a rapidly changing world is the most crucial ability of a marketer today. Chandrasekar listed out the pillars that comprise these fundamentals.

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It's An "Adapt Or Perish" Branding Approach For Every Vendor

For any marketing approach to be beneficial it is important to build a meaningful interaction and digital medium helps a company or entrepreneur to build engagement and ensure seamless communication with the customers.

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Digital Marketing: A Miracle Or A Façade, Decoding The Cacophony

With penetration of internet and proliferation of mediums, Indian consumers and businesses are observing an overload of media consumption options. A consumer in an average day is bombarded with a host of messages ranging across the realms of business, entertainment and general news.

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Marketing Fundamentals Key In A Digital World: R Chandrasekar, Nestlé

For R Chandrasekar, Head of Communication and Ecommerce at Nestlé India, the need of the hour is not talking digital marketing but focusing on the fundamentals of marketing in a digitally connected world.

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Omnicom Media Group Leads Top Digital Planners 2015

To honour the minds that are crafting digital strategies and suggesting the best routes for marketers to leverage the opportunities that digital media provides, Digital Market Asia, along with initiative partner DGM India and presenting partner DB Digital, hosted India's Top Digital Planners.

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