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Latest Articles in digital marketing

Digital Marketing Is Industry Of The Future

Break down the big idea to small pieces and execute it effectively. Be positive and never hesitate to ask for help

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Evolution Of The Digital Era: Future Of Marketing

With digital content and technology trends on the rise, the scope of various brands and industries to engage and connect with their target audience is boundless

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Tips To Make A Successful Career In Digital Marketing

India is projected to add half a billion more internet users in the next 5 years, which is increasingly driving companies to turn to digital channels for promotions in a constant endeavor to increase their profits

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Factors That Will Fuel Your Digital Marketing Strategy

Considering the current market scenario there will be majorly 6 elements that will be driving the evolution of Digital marketing

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India’s Digital Ecosystem 2018

For a society that has lost faith in its people: chaincode and algorithms are the answer

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The Role Of Gut In Content Advertising

Harness the power of gut using data to make smarter content planning decisions

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Oplifi Raises USD 750,000 From Rainmaker Ventures

Oplifi is focused on bringing the advances in digital paid media technology, services and platforms to companies of all sizes and this deal will further strengthen its position

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DMEXCO: Shining The Spotlight On Digital Transformation

A key part of going digital is also to tread beyond the technology and focus on the fundamentals that have defined good marketing

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Email Marketing's Relevance In Age Of Social? Focus On Customer Experience Instead

While building out email marketing campaigns, it is important at the outset to pen down the follow-up strategy

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Demand For Blended Workforce Rising In Organisations

Strategy consulting, digital marketing and analytics are the key skills in demand as organisations switch to a combine workforce

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Amidst layoffs, Whisskers Marketing Comes Up With A Solution To Tackle The Problem

India's digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, while spending as a percentage of total advertising increased to 13 per cent or nearly $1 billion in 2015

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Making Digital Safe As It Becomes People’s First Approach

If inclusion and efficiency were key themes for marketers, safety of brand and user is becoming paramount for social media players

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Patanjali Teams Up With Facebook, Google For Digital Push

The brand which has been campaigning to “Go Swadeshi” clocked a turnover of Rs 10,561 in the 2016-17 fiscal year

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How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

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