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Latest Articles in customers

Yeldi Softcom Receives Semi-closed Wallet License From RBI

A semi-closed wallet is a payment instrument that is accepted by a predefined set of merchants that have been contracted specifically by the issuer of the semi-closed wallet

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Creating Customer Engaging Experiences

Creating a business social network platform through which it can become easier to empower the customers through different mediums will also drive customer engagement

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Driving Loyalty With Programmatic Personalisation

With fierce competition rising from all corners, it is imperative for e-commerce players to market strategically to stay in the game

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‘Will Never Do Massive Discounting Or Surge Pricing’

A management graduate from US, Srikanth Lingidi, founder and CEO of ApnaCabs, spoke to BW Businessworld after successful aggregation of ‘Kaali-Peeli’ taxis of Mumbai and his focus on business strategies with integration of technology

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Case Study: The Journey To Rani

“You never change things by fighting the existing reality. [Instead] build a new model that makes the existing model obsolete.” — R. Buckminster Fuller

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Measuring Customer Satisfaction: The Effectiveness Speedometer Of Organisations

First step in measurement is to understand customer expectations clearly- and then determine how the organization stacks against the same (as perceived by the customer or user), besides seeking specific feedback to improve.

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Power Shift: The Age of Customer Experience

The decade is witnessing metamorphosing change and the biggest challenge faced by leaders, organisations is to stay competitive and survive amid constant turbulence and disruption.

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