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'5 Roles Of A Chief Digital Officer'

A Chief Digital Officer (CDO) can help an organisation drive growth by converting traditional "analog" businesses into digital ones using the potential of modern online technologies and data

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The Rise Of The Better Indian Bank

With a variety of alternative providers ranging from retailers to mobile operators to tech giants to financial startups snapping at their heels, India's banks cannot take their incumbency for granted

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Case Study: The Risk of Unpreparedness

“Technology gives us power, but it does not and cannot tell us how to use that power. Thanks to technology, we can instantly communicate across the world, but it still doesn’t help us know what to say” — Jonathan Sacks

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From 'More Marketing' To 'Better Marketing'

It is important for marketers to think about quality of their marketing efforts rather than quantity

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Case Analysis: Customer Engagement

Customer support has to become humane, it has to be about helping and every call can be uniquely solved

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Case Analysis: Imbibe and Embrace

The fundamental problem is that of an approach to IT. Current approach to business, profitability, costs and performance are all rooted in the industrial era

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Case Analysis: Blind-sighted By An Elephant

Mount the elephant and guide it in a coherent business direction: Don’t allow its bulk to hide the way ahead!

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Don't Make Brand Promises You Can't Keep!

Some consumers avoid dominant brands in order to prevent the development of monopolies, large companies who are suspected of corporate irresponsibility

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Case Study: Can You Trust That E-tailer?

“As far as the customer is concerned, the interface is the product” — Jef Raskin, who started the Macintosh project for Apple

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Case Analysis: Standard Op Procedures

Security threats are evolving, complexities are increasing and the solutions need to be constantly updated

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Case Analysis: CRM Is For Customers

There is no doubt about it – prescott’s customer relationship management has turned into a pure case of ‘mismanagement’

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How To Be Personal Without Crossing The Line

Winning consumers’ trust is among top priorities for brands today. Times are so competitive that brands have to work doubly hard just to be heard. Fortunately for them, they can use data to connect with consumers on a personal level. But first, they must learn how personal is too personal

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The Great Credit Card RIP-Off

Exorbitant interest rates along with loads of other charges should be a deterrent to individuals rolling over credit card dues. Disastrously, it’s not

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Fast Fashion Taking Loyalty For A Ride

Asking for customer loyalty is like asking for the roller coaster to slow down because you can't take the excitement and the jerks

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OYO Uses Data Science To Address The Dynamic Travel Needs Of Consumers

The company's data science team constantly gathers insights and feedback to make the OYO experience more personalised and consumer-centric

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