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Case Analysis: ‘Kitney Footfall The?’

What distinguishes a good mall from others is the mall management’s positive approach to its shoppers

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Case Analysis: Good Company

Location and creating the right aura is a critical part of a brand’s success

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B2B Or B2C Or C2C? It's All Human To Human

Manoj Agarwal, co-founder, Xoxoday, shares some of his learnings over these years on this entire hoopla around these words

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Customer Loyalty In Today's Retail World

The attraction is in the rewarding nature of loyalty which empowers customers through enriching experiences and also allows them to monetize their purchases by way of receiving 'loyalty points', an alternate tangible currency that can be used to shop and re-engage

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Contributory Databases: The Change That Will Unlock New Value For Insurers

The solution is in harnessing internal and external data with an appropriate technology platform to analyse it

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Differentiate With Delight

It is important for marketers to remember that empathy is an important factor to be included in their brand experience

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What Is Sales Coaching?

Coaching is one of the four hats a successful manager must be prepared to wear during the course of a working day

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A Beginners Guide To Social Media Marketing For Small Businesses

It is very important to outline your goal before you begin your social media activity. The goal will help you determine the content of your posts and will serve as a guide in all you do

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In The ‘Payment Banking’ Way

How does a payments bank differ from electronic wallets or prepaid payment instruments? Digital wallets basically facilitate purchase of goods and services against the value stored on such wallets

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Fin-Tech And The Redefining Of Customer Experience

The innovations that have been adapted by the Fin-Tech Industry to improve customer experience were not specifically derived from the Financial Industry only, but FinTechs has been smart enough to accept global innovations in reshaping Customer Service

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How To Transform The Customer Experience With Chatbots

The problem that customer experience professionals face is that there are just so many experiences - more than we poor humans can keep up with

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The Dialogue Has Become Personal

Marketers have had access to data too long, but they lacked the skill-set or technology to leverage it. Consumer expectations have changed today as they understand how technology can make their lives better and marketing is trying to respond to those new expectations

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How To Become A Customer-centric Company?

If you want to start with the basic process of making your company customer-centric then the below 5 steps will certainly guide you to the right way. The rest depends on you

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Who Is Your Target Audience?

“Our culture often does portray women especially like objects. My mom would always point out everytime the cheerleaders would come on, [and say] “OK, so look, here's the story that gets told: the men get to be these heroic, skilled athletes. And the women just get to be pretty.” Just the concept of that, she wanted my brother and I to be aware of it. Because we see these images on TV, in movies and in the magazines, all the time and if we don’t just stop and think about it, it sort of seeps into your brain and becomes the way you perceive reality.” — Joseph Gordon-Levitt on ‘Ellen’ Jan 2014 (adapted)

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5 Reasons Why M-commerce Is The Solution To Your Small Business Needs

Through M-commerce, can improve the productivity of their work even without spending too much money. The opportunities are endless, so get into the bandwagon before it's too late

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