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Latest Articles in consumerism

Brands Girdle Up to Woo Revenge Shoppers

Marketers plan a slew of multi-media campaigns, big-ticket events, robust gift-pack promotions and new product launches for the festive season ahead

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‘Right To Repair’ Is Consumer Centric, Empowers The Entire Value Chain

This may rightly tilt the balance of power in favor of the customer and ultimately persuade the manufacturers to a more holistic, symbiotic ‘reparability’ model.

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Gritty Leadership Can Make an Elephant Dance

Large Business conglomerates will not only have to be agile, consumer-centric, innovative, and digital-first but also purpose-driven and responsibly competitive to survive in a 'Volatile, Uncertain, Complex, Ambiguous' world

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Bata Expects 30% Stores To Be Run On Franchise Model In About 4 Years

Consumer behaviours are changing after the pandemic and the market is moving towards casualisation, online purchase and value buy

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Direct To Consumer And Its Coming Era

Succeeding with digital-physical business models means bringing together customers, business unit teams, technology teams, customer-behavior experts, and outside partners to take a customer journey, mapping out how customers use and derive value from your product or service throughout its entire life cycle; and then exploring how you might increase that value with digital and other means.

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Uncovering Hidden Consumer Insights

Emotional and implicit processes that drive most of our buying behavior can be gleaned from seemingly innocuous gestures.

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Tiding on Immunity Syndrome: Indian Consumers Deserve A Better Deal

Then only Indian consumers will get a fair deal apart from establishing these desi brands in International arena.

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How consumer behavior is changing during Covid-19 pandemic

The customers themselves are adhering to norms that are gradually making the shopping and selling experience hassle free and more streamlined. The shift in the consumers’ attitude is a welcome change for sure.

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COVID-19: A Benchmark To Change Consumer Patterns For Brands

The fear of infection is likely to have long-lasting impact on the social history of man. The need for congregation, whether for a party or for a wedding, a sport or any other event in large numbers may have suffered a permanent impact on our social behavior.

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Consumerism Demystified - Doing Well Is Not The Same As Being Well

Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.

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FMCG: Lighting Up The Cash Registers

GST concessions, eclectic consumer preferences and rising marketing budgets have boosted FMCG sales this festive season

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Need For Schizophrenia

Corporates in consumer oriented businesses are increasingly looking at delving with multiple personalities!

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Direct Selling: A Consumer-Centric Industry And Seeking Effective Regulatory Regime

The Direct Selling Industry must come forward for better compliance and self-regulation to unlock the potential of the industry, that is estimated to grow at the double-digit growth rate in coming years

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Relevance Of Measuring Ecological Footprint In Today’s Time

Each city, state or nation’s Ecological Footprint can be compared to its biocapacity. If a population’s Ecological Footprint exceeds the region’s biocapacity, that region runs an ecological deficit

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