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Latest Articles in consumerism

FMCG: Lighting Up The Cash Registers

GST concessions, eclectic consumer preferences and rising marketing budgets have boosted FMCG sales this festive season

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Need For Schizophrenia

Corporates in consumer oriented businesses are increasingly looking at delving with multiple personalities!

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Direct Selling: A Consumer-Centric Industry And Seeking Effective Regulatory Regime

The Direct Selling Industry must come forward for better compliance and self-regulation to unlock the potential of the industry, that is estimated to grow at the double-digit growth rate in coming years

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Relevance Of Measuring Ecological Footprint In Today’s Time

Each city, state or nation’s Ecological Footprint can be compared to its biocapacity. If a population’s Ecological Footprint exceeds the region’s biocapacity, that region runs an ecological deficit

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Making Loyalty 3.0 Happen

Brands need to evolve along with the consumers and be ‘Always Consumer Ready’

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Our Biggest Learning — The Consumer Comes First

In the last seven decades, the marketing industry in India has seen several changes, but one thing that has remained constant is the top spot of the consumer

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