Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in consumer behaviour

COVID-19 Influence Buying Decisions, Consumers Lean to Value Based Products

Consumer behaviour shuffled overnight as health and safety concerns suddenly became a purchase driver. Technological adoption taking place at a rapid pace which would have normally taken years.

Read More

Future Consumer Focusing On Digital First Model Across Brand Activities

"During these times, while footfalls at offline retail slowed down, a new way of consumption was adopted by Indian masses with e-commerce becoming an integral part of frequent daily basket shopping,"

Read More

Accelerated Shift Towards Casualisation, Digital Adoption By Consumers Since Pandemic: AFL

AFL, which has a portfolio of six strong brands - US Polo Assn., Tommy Hilfiger, Calvin Klein, Arrow, Flying Machine and Sephora - is well-poised to capitalise on the new consumer behaviour with its digital ecosystem and 'right for online' casual brands

Read More

Why Consumer Behaviour Change Is Key To Improving Energy Efficiency

Understanding and responding to the relationship between feedback measures, demand response and energy efficiency interventions could be key to designing a responsive energy efficiency policy.

Read More

Lockdowns Have Changed Consumer Buying Behaviour; Omni-channel Strategy Key To Biz Growth: Report

As brands adapt to the 'new normal', the key to sustenance and growth is likely to be an agile business model that minimises disruptions in the future

Read More

How To Tackle Change In Consumer Behaviour During An Economic Crisis

Any economic crisis sees prolonged economic growth, but the customer’s behaviour changes during this time.

Read More

Opening The Door To Opportunities

The technology can be implemented over multiple channels and platforms that are now critical for consumers to interact with businesses.

Read More

Of Drifts, Trends And Shifts

Behaviour, initiatives, and deeds will be under the microscope and remembered, rewarded too, and the cornerstone to navigate uncertainty and foundation to re-build.

Read More

'Different Cultures Play Key Role In Running Business Operations'

India is fast emerging as a start-up nation and is ranked third largest in the world with more than 5200 startups, creating over 80 thousand jobs

Read More

'India An Unorganised Market Of 70 Million Refurbished Smartphones'

The firm has purchased 9,000 units of smartphones within seven months of its operation

Read More

Making Loyalty 3.0 Happen

Brands need to evolve along with the consumers and be ‘Always Consumer Ready’

Read More

How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

Read More

The Power Of Impulse Buying

Though impulse buying applies to both online and offline buying, people tend to do it more offline than online

Read More

Street Battle Goes Online

Rivals Ola and Uber try hard to outshine each other both on the streets and online, but strategy is the key

Read More