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Latest Articles in consumer

How CRM Is Becoming The 'New Advertising'

Advertising will use more and more data intelligence as a foundation going forward. Hyper-personalisation will be how advertising will be deployed by brands

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Read Their Minds To Reach Their Pockets

With rising brand awareness, education levels and extensive travel, the Indian consumer has a good understanding of global fashion trends

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Building Brand Through A Web Of Trust

Simple techniques of being fair and truthful towards the consumers/services connected with simple communication on the digital platform is winning it for brands all over the world

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When Consumer Experience Is Everything

Ad blockers are blocking everything ad for uninterrupted consumer experience, but advertisers can offer better, with personalisation

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Food For Thought

With anti-trade sentiment on the rise globally, services and domestic consumption could become the key growth drivers for India

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India To Remain The Third Largest Consumer Of Crude In The Next Decade: Ind-Ra

The growth in crude oil consumption in India has been driven by the strong demand for the end product in the country, with demand growing by 11.2 per cent in FY16 with a strong growth recorded by petrol, diesel, LPG, and Naptha sales at 14.3%, 7.5%, 8.8% and 22.5% respectively

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Corporate: Heart Of A Mother

Milk products major Mother Dairy puts farmers’ interest and consumer benefits above all. Its mission has been accomplished, but profit margins are floundering. Will an expansion spree turn the noble venture around?

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HouseFull Relaunches Its New E-commerce Platform

The enhanced digital operations with the furnishings’ marketplace will assist the organisation to connect with new customers at a rapid pace

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Celebrating The Indian Spirit

The new series celebrates the various quirks of us Indians — many of which will seem familiar and recognisable to most of us — and ties them back to the brand’s value proposition such as originality of products, return policy and faster delivery

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Indians Most Optimistic Consumers Followed By China And Saudi Arabia: Credit Suisse

The average Indian respondent’s income has increased compared with a decline for the emerging markets average, although income expectations going forward have moderated.

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Diamond Detection

Next week, the Indian diamond industry will play host to an international symposium focused on distinguishing between diamonds produced by nature and those produced by machines. This first-of-its-kind B2B event underlines its commitment to ensuring transparency

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