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Latest Articles in consumer

Distribution Loyalty Programs: Next Big Thing In Channel Engagement Solution

As manufacturers use complex multi-tier distribution mechanisms to reach their consumers

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The Niche Clientele

In spite of the economic state of affairs, the Indian consumer is discerning, but also a generous spender

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Digital India To Drive FMCG consumption Worth $45 Billion By 2020: Google Report

Share of digital advertising spends by FMCG companies expected to grow from 10% in 2016 to 25-30% by 2020

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Jockey India To Double Production Capacity By 2020

As price-points in India are lower than its other markets and brand-awareness, aspiration and accessibility are on the rise, the potential for growth in India is huge, Genomal explained. The brand is now focusing on penetrating deep into smaller markets

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Want To Set Up Patanjali Factory In Kashmir: Baba Ramdev

Speaking on terrorism in the country, Ramdev said, "Any one who masters the art of Yoga can never become a terrorist"

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How To Target The Right Consumer Effectively

India's robust economic growth and rising household incomes are expected to increase consumer spending to $ 3.6 trillion by 2020

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India Inflation Likely To Cool In June To Record-low

India's consumer inflation is expected to have slowed to a record-low in June, pressured by a sharp drop in food and oil prices, a Reuters poll showed, a result that could intensify calls for an interest rate cut

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Leaping Into The Orbit, Breaking The Successful Jig

Micro-managing a successful process by the founding team means that their value addition is declining with each interference

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The Future Lies In Small Urban Markets

The growth that was possible from our magnet-Metros has tended to slow down. As the bigger metros get saturated with numbers, and as lifestyles alter dramatically with the availability of time and money, big cities are not necessarily big any more, in terms of opportunity for brands to grow

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Government Issues Advisory On Service Charges, Calls It Discretionary

It also aims to advise the hotels/restaurants to disseminate information through a display at the appropriate place in the hotel/restaurants that the “service charges” are discretionary/voluntary and a consumer dissatisfied with the service can have it waived off

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Case Study: What Is Your Answer, Joseph?

“Internationally we are known to be rude, aggressive, tip poorly, treat retail staff like personal servants and then complain about poor service.” — V. Rajesh, retail consultant, in his blog An Indian and a Retailer

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Case Analysis: Triggering A Rude Behaviour

Improve the quality of the shop floor sales staff. At the same time, give powers to those in charge to draw a line with a rude customer

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Case Analysis: The Angry Shopper

Shoppers have a role to play in motivating the staff to give good service, which they do not fulfill

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BW Digital: Future Perfected By A Jolt?

Demonetisation has changed consumer behaviour and that’s going to continue. Consumption patterns in FMCG, luxuries and hospitality have shown intriguing changes, and although many sellers/vendors talk of losses, many are armed with the patience to see this through

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The Good, The Ad And 2017

Don’t hassle your agencies to be rational all the time — don’t ask them to hammer home, manufacturing features. Let them tell stories to the consumer

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