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Latest Articles in communication

Branding Is Dead – R.I.P

Branding is no longer about slapping on a logo onto a glitzy pack and creating some clever communication to make the branding stick in the minds of the consumer

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The Culture Drives The Organisation

A well-developed culture ensures accountability, builds trust and motivates people to consistently give their best

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Conversations That Matter!

Trust me, you want more oxytocin, as it is the one that makes people feel safe and open to ideas. With oxytocin, we have a good chance to have fruitful conversations

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Benefits Of Using Chat Marketing Communication

The best part of using live chat conversations for customer interaction is the higher satisfaction level ensured by this strategy

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'Consumer' Is The King!

Experts take on how to woo consumers at BW Marketing Whitebook Summit, 2018

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Draft Telecom Policy Aims To Create 40 Lakh Jobs By 2022

The policy aims to accomplish provisioning of broadband for all, creating 40 lakh additional jobs in the digital communications sector

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New India: Towards Sustainable Leadership

The most important leadership competencies include effective change management, development of talent/teams and effective collaboration/network-building

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Crisis Or No-Crisis, Communicate!

Communication during a crisis situation becomes the most important tool to take things to normalcy and sometimes also helps strengthen current positioning

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Communication Provider Solutions Infini Launches New App 'Accounts'

The new application 'Account'- a one stop login destination for raising credit requests, generating invoices and extend to other cloud services

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Communicating The ‘Art Of Feeling’ In The Digital World

In the digital age with all the visual and other iconic representations at our disposal, our communication though restricted in the physical sense, is actually much more emancipated

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Culture Myth #1: Open Office Equates To Open Culture

Office space by itself is just a building. It is merely a bare structure that must be supported by right workplace experience for employees and company to thrive

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Creation And Application Will Bring Out More Talent In Students

The beauty of using technology is the fact that if you are not good at something, the software will help it rectify. Students may no more be afraid of mistakes, because they have an undo button to rewctify the mistakes

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The Secret Science Behind Achieving Goals

Once the goal is clear to the brain, it gets into action and gets the particular work done for you. The question that comes to mind then is how does the brain perceive what is a goal for us?

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Battling Expectations

Brands too need to be elevated with nourishment in thought. But if we let the voice of positivity remain a cry in the wilderness, we shall continue to live in peril of throwing the baby out with the bathwater!

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Talkative World

The world has moved forward so fast within the last year alone and its impact should not only be measured by how many new feature of technologies have been added to mobile devices, but rather how massive an impact it had made on the human psyche of the masses

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