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Latest Articles in case studies

Case studies - Is There A Case For It?

Can business cases written 5-10 years ago be relevant today? The changed-context could make the content irrelevant ! Is it time to rethink about usage of Case studies ?

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‘Refuelling An Aircraft Mid-air’

The merger of Kotak Mahindra Bank with ING Vysya Bank in 2015 was among the most successful corporate unions in recent times and a unique one in many ways. Saumil Shah tells us why

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Case Study: Earn That Right!

“What, at root, is justice? When I speak to children about the Preamble to our Constitution, I explain justice as ‘being fair’. But how can one be fair if the laws are not adequate and the interpreters of the law not sensitive? ...Over the years,women have been treated as second-class citizens despite constituting half the human race. They are particularly vulnerable because of the patriarchal mindset that affects every aspect of their lives...” — Justice Leila Seth in author's note in her book Talking of Justice: People’s Rights in Modern India

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The Global Indian

It isn’t so much about Indian or foreign anymore, so much as whether you are part of the global set or not, writes Venkatagiri Rao

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The ‘Colour’ Conundrum

With India standing out stronger in the global markets, we should market our “Indianness” more happily, writes Prachi Tiwari

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Alienating Or Aspirational?

Clients wish to capitalise on the ingrained belief that international products are better, especially in the area of technology, cosmetics and fashion, writes Ashu Sabharwal

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There Is A Gora In My Ad

Be Yourself. Everyone else is taken — Oscar Wilde A look at Indians' affinity for foreign brands and gloabal branding.

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Analysis: The Butterfly Effect

Almost every few days you hear about a new startup getting a billion-dollar valuation. India itself has five now, with predictions of 15 such billion-dollar startups in India by 2020. Globally, there are already 75-plus such startups that have touched a billion-dollar valuation, bot most of them are not more than 6-7 years old. The last few billion-dollar companies took 10 years to build and before that almost 20-30 years.

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Analysis: Your Vision, My Supervision

Kedar and Robin quitting well-paying jobs with careless nonchalance ostensibly seems like we now becoming a careless generation. But in reality, these are just symptoms of the new age which, interestingly, is new in behaviour and yet rooted in old human traditions.

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