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  • Editorial Calendar 19-20

Latest Articles in case analysis

Case Analysis: Built To Last

Leadership must take decisions that try to achieve fairness and not be seen to take sides

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Case Analysis: Angry Employee

The writer has had a 40-year corporate career running different businesses throughout this period. He was a CEO of global companies for 18 years

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Case Analysis: Pretend Sleep

Leadership is a 24x7 job – Kayplas had better shape up or return to stores

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Case Analysis: Focus & Culture

Employees follow a leader’s actions not mere words in a statement

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Case Analysis: Why Trust Is Key

A consistent brand does not emerge from conformist employees

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Case Study: From Mill To Mall To Sprawl

“Somewhere along the way America became a giant mall with a country attached” — Ben Fountain, Billy Lynn’s Long Halftime Walk

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Case Analysis: Retail Reality

A brand needs to drive business to its store. Just being in a good mall is not enough

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Case Analysis: Mall-nomics Decoded

Gigil should leave no stone unturned in reaching out to its potential mall customers

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Case Analysis: Align Your Plan

Gigil should engage with the mall team and understand their long-term plans

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Case Analysis: ‘Kitney Footfall The?’

What distinguishes a good mall from others is the mall management’s positive approach to its shoppers

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Case Analysis: Good Company

Location and creating the right aura is a critical part of a brand’s success

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Case Analysis: The Retail Conundrum

Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand

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Case Analysis: Mass Versus Premium

StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’

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Case Analysis: Location Is King

Merely being present in a mall is not enough. Ensure location within the mall is also right

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Case Analysis: Blaming The Pitch

It is time to focus on tuning the game to the playing conditions

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