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Latest Articles in campaigns

A Simpler Life Is Just A Click Away

QuikrEasy’s latest TV campaign — comprising three ads — effectively communicates how the app makes life more convenient with wider choice and access to professional services

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5 Things to Remember While Launching Your First Digital Ad Campaign

5 vital factors that decide the fate of a campaign, the advertiser must also keep close eyes on industry trends and the activities of competitors. Apart from this, creating sound strategies to manage and optimise the campaign should be part and parcel of every digital ad campaign

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McDonald's #BeDifferentTogether Campaign Advocates For Unity In Diversity

The campaign, which has been conceptualised by Leo Brunette India, has a jingle sung by kids 'We are different-different, but together', to promote the new happy meal the brand is launching

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OnePlus Lights Up Social Media With Diwali Homecoming Campaign

Moving beyond its invite-based sale approach, the smartphone company OnePlus has now launched a second online ad film which has created buzz on social media

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Chef Sanjeev Kapoor Join Hands With Dettol To Promote Kitchen Hygiene

The campaign depicts how modern consumers are trending toward healthier eating habits but tend to overlook elements related to personal hygiene and cleaner kitchens

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Last Word: Bharat Mata Ki Jai

The journey from ‘Mandir Wahi Banayenge’ to ‘Bharat Mata Ki Jai’ is a deceptive one. Actually there is no journey. We are at the same point where we were 24 years ago. Only the slogans on the billboards have changed.

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