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Vodafone's Sunil Sood Explains How India Sails Into The 'Perfect Storm'

Affordable data and mobile plans sets off digital revolution, with increased content consumption through mobile

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Differentiated Products Is The Way Forward For Indian Drug Makers: Pankaj Patel

Businessworld Life Sciences Forum was a unique knowledge initiative conceived for thought leaders from pharmaceuticals and biopharmaceuticals to further drive sectoral business growth and leverage the resurgence of the Indian economy

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Pre-activism Will Be The Next Phase In Social Marketing: Tata Global Beverages

A Lot of people talk about social progress and the role that corporates and brands can play in it. We run a very successful ‘Jaago Re’ campaign which is a cause related marketing for the last 10 years, Mr. Dash from the company said

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Renault India Is A Great Example Of How Technology And Marketing Are Integrating

Marketing is changing, and the change is being brought in by the millennials. How do you then cater to this changing scenario as a company? Avishek Banerjee reports

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‘Content Is Like Millennials For Marketers’

One of the biggest focus of marketing in the last few years has been on content. While content marketing is much talked about, its relevance has become increasingly important with the rise of the new-age consumers.

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How To Decode Connected Consumers?

As technology evolved, now there is an evolution of the consumer as well. Marketers need to understand the new-age connected consumers for effective targeting

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"1.2 Billion Indians Will Have A Smartphone By 2030"

Population explosion, urban dynamics, income expansion, age skew, diversity and the connected consumers will power India to an unimaginable growth by 2030. The content and data will evolve further and the base of the marketplace will change in the next 15 years.

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Digital Security Awareness Is A Compulsion In Today's Times

With the growing times in digitisation, it.has become compulsory to make users and organisations aware of digital security measures

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Getting The Fundamentals of Blockchain

Blockchain is most suited to businesses that operate in the realm involving the convergence of IoT, AI, ML, commerce and smart governance

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'Digital Scaling Is About Deriving Physical, Hybrid And Digital Channels To Customers'

Parag Rao, Country Head-Payments Business and Marketing - HDFC Bank talks about scaling digital banking and deriving it to the customers at the BW CIO Imperatives

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'See Familiar Things Differently To Succeed In Digital World'

It is important to challenge the conventional ways and innovate since things are changing in every minute

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‘Forgotten Food Needs A Better Road’

There are so many organic restaurants coming up and closing down. So, ultimately the story needs more than a substance, says Manish Mehrotra, Corporate Chef, Old World Hospitality

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Chinese Investors Looking For Health, Wealth & Happiness In India

India has the most interesting consumption story & an attractive healthcare market with rising demands. Can international trade & commerce grow in terms of investments & innovation if the bigger tussles are not solved between India and China?

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5 Needs Of Digital India

In the first industry presentation at BW Businessworld Digital India Summit 2017, Vijay Kohli, regional business manager-Asia Pacific and Japan, AKAMAI, spoke about the needs and wants of a successful Digital India

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‘No Country Has More At Stake Than India As Far As Digital Technology Is Concerned’

The third edition of BW Businessworld Digital India Summit saw appreciation and prodigious support from the government with Aruna Sundararajan, Secretary, Ministry of Electronics, Information Technology and Telecom, addressing the event as the keynote speaker

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