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Latest Articles in bw events

Workplace Experience Ranking 2017: Why Startups Should Participate In This One Of A Kind Initiative

This initiative is a great avenue for any organisation to test its Workplace Experience and employee sentiment

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Narendra Modi Is The ‘Necessity Of The Moment’: Arif Mohammed Khan

Arif Mohammed Khan, a former cabinet minister in the union of India who had several portfolios ranging from energy to civil aviation, termed Prime Minister Narendra Modi as the ‘Man of the Moment’ and the ‘Need of the Hour

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Are Our Engineers Ready For Industrial Revolution 4.0?

Industry 4.0 facilitates a lot of smart factories. It works on six key design principles – Interoperability, Service orientation, Virtualisation, Decentralisation, Real time capability, and Modularity, says Professor S. Ramachandran

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Consumers Are Beginning To Take Risks And Try New Things: Anand Kripalu, CEO & MD, Diageo

Anand Kripalu, CEO & MD, Diageo India believes that organizational transformation with evolving demands is a key factor that defines success in today's competitive environment

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'Technology Not An Expense, An Investment In Healthcare'

Highest quality at lowest cost is expected today which becomes a challenge today. Choosing the right technology helps to save time, cost and also build trust among the three components of healthcare; patient, doctor and healthcare system by sharing information on them, says Dr Garima Singh, Sr Vice President, Strategic Initiatives, Max Healthcare said

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'India Is A Leading Market In Organ Transplantation'

Strong hold of the country in organ transplantation and ayurvedic treatment has helped India to attract patients across the border, says Swadeep Srivastava

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India is leading in digital transformation: NetApp's Anil Valluri

Digital transformation has transformed business models during today's times. Anil Valluri, President - India & SAARC, NetApp Marketing & Services Pvt. Ltd and Gary Tait, Global Chief Technical Strategist, NetApp describe the changes in the banking system and importance of digital transformation

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'Cloud Is The Future For Cooperative Banks'

Cooperative banks should look at cloud in a comprehensive way so that it exists in the eco system and co-exist in a multi-environment

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Digitization Calls For Security & Risk Management In Cooperative Banks

With the increase in digitization, the banking sector is drifting towards non-branch approach. This calls for improvement in technology and risk management in all sectors of financial services

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Demystifying ‘ADC’ Of Marketing

As brands play catch up with consumers, the need of the hour is to engage in a two-way conversation with them using the three weapons in a marketer’s arsenal — Artificial Intelligence, Data and Content

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Marketers Cannot Work In Silos Anymore: Amish Tripathi

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

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Vodafone's Sunil Sood Explains How India Sails Into The 'Perfect Storm'

Affordable data and mobile plans sets off digital revolution, with increased content consumption through mobile

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Differentiated Products Is The Way Forward For Indian Drug Makers: Pankaj Patel

Businessworld Life Sciences Forum was a unique knowledge initiative conceived for thought leaders from pharmaceuticals and biopharmaceuticals to further drive sectoral business growth and leverage the resurgence of the Indian economy

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Pre-activism Will Be The Next Phase In Social Marketing: Tata Global Beverages

A Lot of people talk about social progress and the role that corporates and brands can play in it. We run a very successful ‘Jaago Re’ campaign which is a cause related marketing for the last 10 years, Mr. Dash from the company said

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Renault India Is A Great Example Of How Technology And Marketing Are Integrating

Marketing is changing, and the change is being brought in by the millennials. How do you then cater to this changing scenario as a company? Avishek Banerjee reports

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