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Latest Articles in broadcast audience research council

TV Ratings: 'Adding Meters Won't Change Much'

However, increased sample size will make data more robust for granular analysis, says Broadcast Audience Research Council chief

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Naagin Rules The Roost

Hindustan Unilever and P&G must have now discovered that they had been selling sachet shampoos and tea on the wrong channels. Remember the ghost show Aahat on Sony around 1999-2000?

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