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Latest Articles in brands

Launch Of New Cross Border E-Commerce Platform - Ensologic

EnsoLogic is a one-of-its-kind online platform for overseas brands/manufacturers to launch their products in India.

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New Luxe Labels On The Block

Bags, shoes, fragrances- Top Global Luxury brands across categories are all set to invade the Indian market one store at a time

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Is Your Brand 'Hot' Enough?

Loyalty is dead! It is a world moving towards 'gigs' rather than job security. Brands are/will re-orient themselves from trying to chase customer loyalty to becoming all-time relevant

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Westside, Shoppers Stop, Max Fashion Offer Over 50% Discounts In Post GST Sales

Too voo customers, brands have started offering discounts as high as 50 percent post GST. Read Himani Chandana's report

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The Third Eye: The Theory Of Political Brands

The AAP brand under Kejriwal is perceived as brilliantly opportunistic, dictatorial and believes in politics of grievance

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FDI In Retail Sector Likely To Be Higher In 2016

According to a KPMG report, the revised FDI policy on retail is expected to bring in global brands in the consumer electronics and luxury categories as well as allow brands in other categories to expand their footprint through their own e-commerce retail operations

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Why Aamir's Intolerance Remarks Won't Ruin His Brand Image

Will Bollywood star Aamir Khan's recent statement about not feeling safe in India affect the actor's brand equity? Many advertising industry experts and marketers believe that his brand image will remain untouched

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Instagram Wants India

The photo sharing network, most popular among millennials with 400 million users, is making a bid for brands in India

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Meet A New Friend In Marketing Town

Imagine you enter into a new town called Marketing. As you are new in the town, you would need many things to settle down. You would find salesmen coming to you with direct sales pitches and they may turn you off because they are trying to sell their products to you. But, then you meet someone, who is willing to help you in settling down in the new town, guides you on your needs, doesn't try to sell his products to you and tries to build friendship with you. Whenever you would need a product, this new friend would become your first point of contact. If he has that product, you would prefer to buy from him else would prefer his recommendation rather than buying from unknown salesmen.

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