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Latest Articles in brands

Dark Roast Double Shot: Why Brands Should Revisit Their Premise

The Balance of Power is shifting and it is in every marketers’ interest to understand why and what they need to do in the new landscape.

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Mistakes Brands Should Avoid this Festive Season

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

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'The New Longing' Raghavendra Rathore

“Are brands, retail, fashion, or personal being pigeonholed into pedigree slots, much like the Royal gun salutes cryptically embedded during the British Raj that would dictate the order of a Princely State”

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Brand Conversations: Making Greater Festive Gains In 2020

In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:

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Tech and analytics redefine retail execution for brands and retailers in new normal: Study

Tech and analytics redefine retail execution for brands and retailers in new normal: Study

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How Brands Should Do ‘GOOD’ By The People During COVID-19 Pandemic

The companies should try to conduct lively sessions online, engage with them more often, conduct casual interaction meetings, have motivational conversations when needed.

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Brands: Power Of Yogurt

Brand Epigamia has spread far and wide across the country attracting new customers and investors alike including a leading Bollywood actor. What’s working for Epigamia, the brand?

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Launch Of New Cross Border E-Commerce Platform - Ensologic

EnsoLogic is a one-of-its-kind online platform for overseas brands/manufacturers to launch their products in India.

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New Luxe Labels On The Block

Bags, shoes, fragrances- Top Global Luxury brands across categories are all set to invade the Indian market one store at a time

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Is Your Brand 'Hot' Enough?

Loyalty is dead! It is a world moving towards 'gigs' rather than job security. Brands are/will re-orient themselves from trying to chase customer loyalty to becoming all-time relevant

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Westside, Shoppers Stop, Max Fashion Offer Over 50% Discounts In Post GST Sales

Too voo customers, brands have started offering discounts as high as 50 percent post GST. Read Himani Chandana's report

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The Third Eye: The Theory Of Political Brands

The AAP brand under Kejriwal is perceived as brilliantly opportunistic, dictatorial and believes in politics of grievance

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FDI In Retail Sector Likely To Be Higher In 2016

According to a KPMG report, the revised FDI policy on retail is expected to bring in global brands in the consumer electronics and luxury categories as well as allow brands in other categories to expand their footprint through their own e-commerce retail operations

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Why Aamir's Intolerance Remarks Won't Ruin His Brand Image

Will Bollywood star Aamir Khan's recent statement about not feeling safe in India affect the actor's brand equity? Many advertising industry experts and marketers believe that his brand image will remain untouched

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Instagram Wants India

The photo sharing network, most popular among millennials with 400 million users, is making a bid for brands in India

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