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Latest Articles in branding

Philantrophy: Brands’ Holy Chalice

The divide between the rich and the less privileged is dangerously unsettling in India today. Not that we need to be socialists and condemn the ones who are rich and successful: but we must exhibit a moral compass which can quickly help us direct help where needed.

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Brand Equity Starts Young

Do children really have the capacity to receive, process and filter brand messages in the same way as adults can? When children are bombarded with so many brands every day, how do they learn to make sense of these multiple messages? Let's discuss

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Branding Is Dead – R.I.P

Branding is no longer about slapping on a logo onto a glitzy pack and creating some clever communication to make the branding stick in the minds of the consumer

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How To Create Brand Loyalty In Global Market

Here are a few branding tips that will help businesses, especially startups, to form their own distinct identity via brand loyalty.

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6 P’s Of Brand Communication For Digital Era

To perfect the art of brand communication in digital era, here are the six essential P’s that are recommend for integrating into your strategy

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How Can Brands Consistently Innovate And Give Value To Customers

In order to make a brand appealing to the contemporary market, it is important to think creatively by keeping the customer at the center of all approaches, which is what innovation can truly help achieve in order to advance the brand

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Fooling Around Is Fine, But Avoid Being Foolhardy

A bit of harmless fooling around is fun but let us stay away from being foolhardy

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Passion, Purpose, Play: Building A Successful Social Brand In 2019

It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we have to navigate a world that challenges us to be faster, smarter, harder working and ultimately sell more. Nowhere is this harder than on social media. The average non-marketer has a similar experience.

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The Era of Precision Targeting

Without precision targeting, brands will lose not only money but also the trust of the consumers

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Branding And Spirituality: The Remarkable Connection

Branding is deeper and more meaningful than the commercial impact it has on the company's topline and bottomline

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The Need To Become A National Brand May Not Be The Best Approach

India’s regional markets have huge potential each market has a huge population, the key is that each of the markets / states in India is quite large often 50 -120 million in size

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Bringing Out Brands To The Forefront: How AI Enhances Brand Performance

Brands which power their marketing function with AI can, therefore, blend the best of data intelligence that machines possess with their own human, emotional intelligence to give their companies a solid edge in the market

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Retaining Larger Than Life Image: Brand Sustenance Through Design Mode

Building a brand requires a winning product, pull marketing and compassionate pre & post sales interfaces. Constant endeavour on value creation keeps the interest alive and expectations intact

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What Is Your Personal Brand Promise?

A personal brand goes much beyond what you have done so far in your career!

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