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Latest Articles in branding

Why India Can Be The Preeminent Power In Asia

China is getting soft power from projecting strength economically in Africa and Latin America. Whereas in Asia, it has issues with all neighbours - Vietnam, Taiwan, Japan, India, Philippines. This is not true for India. We have bilateral and multilateral friendships.

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Brand Leadership For An Anxious World: Building A Manifesto

We look forward to your collaboration on the Brand Leadership Manifesto for an Anxious World and look forward to helping your organisation navigate towards the horizon of resilience and hope.

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United In Colors

Today customers want to see the brands making an impact on issues they already care about and to take their social action beyond the #Hashtag world.

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Marketing And Branding Beyond COVID-19: A South East Asian Perspective

Going forward given the dramatic shift in consumer psychology and as the purchasing power of consumer plummets, the very scope of marketing and branding would be essentially limited to providing food for the masses.

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How Emotions Make Brands Matter In The Dark Backrooms Of The Brain – What You Don’t Know That You Know

A brand can go all the way to own ideas and expound ideology. That means the consequential associations will lie deep in our subconscious mind.

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The 6Ps of Personal Branding During COVID-19

Let’s begin by understanding the trends shaping our world currently, the challenges from COVID-19 and approaches to manage our personal and professional selves – in essence, our personal brands.

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Understanding The Psychological Aspects Of Brand Building

Understanding human psychology and how it affects consumer behaviour forms the foundation of building brand resonance so even as consumers shift between multiple platforms, the brands they love to stay with them.

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Philantrophy: Brands’ Holy Chalice

The divide between the rich and the less privileged is dangerously unsettling in India today. Not that we need to be socialists and condemn the ones who are rich and successful: but we must exhibit a moral compass which can quickly help us direct help where needed.

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Brand Equity Starts Young

Do children really have the capacity to receive, process and filter brand messages in the same way as adults can? When children are bombarded with so many brands every day, how do they learn to make sense of these multiple messages? Let's discuss

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Branding Is Dead – R.I.P

Branding is no longer about slapping on a logo onto a glitzy pack and creating some clever communication to make the branding stick in the minds of the consumer

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How To Create Brand Loyalty In Global Market

Here are a few branding tips that will help businesses, especially startups, to form their own distinct identity via brand loyalty.

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6 P’s Of Brand Communication For Digital Era

To perfect the art of brand communication in digital era, here are the six essential P’s that are recommend for integrating into your strategy

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How Can Brands Consistently Innovate And Give Value To Customers

In order to make a brand appealing to the contemporary market, it is important to think creatively by keeping the customer at the center of all approaches, which is what innovation can truly help achieve in order to advance the brand

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Fooling Around Is Fine, But Avoid Being Foolhardy

A bit of harmless fooling around is fun but let us stay away from being foolhardy

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