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Latest Articles in branding

Personal Branding is new age concept taking over digital world: Surjith Balan

Personal Branding is new age concept taking over digital world: Surjith Balan

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Brand Bonding In A Time Of Displacement

If the world has been displaced, can brands stay the same ?

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Maintaining success ratio matters for effective digital ecosystem, says Abhishek Kalia

Maintaining success ratio matters for effective digital ecosystem, says Abhishek Kalia

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Attributes of your Personal Brand

Your persona, Brand You, will define how you will be perceived by your audience and in the rest of your world.

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The Comforts Of Herding

Every consumer decision is essentially a spontaneous, emotional, unthinking, impulsive decision. The process leading to it may be interspersed by a logical, rational, measured, comparative input but nevertheless, it is the servant, not the master.

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Dark Roast Double Shot: Why Brands Should Revisit Their Premise

The Balance of Power is shifting and it is in every marketers’ interest to understand why and what they need to do in the new landscape.

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Mistakes Brands Should Avoid this Festive Season

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

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ODDINARY wins India's Best Design Studio and Best Design Project at the Design India Show 2020

ODDINARY wins India's Best Design Studio and Best Design Project at the Design India Show 2020

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Brand Conversations: Nostalgia Marketing Now for Brands!

Presenting 5 tangible strategic guidelines for specific categories that establish how exploring Nostalgia Marketing Now could be viable:

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Failure Is A Commodity, Success Is A Brand

Success makes brand management arrogant, complacent or plainly greedy. They ignore new technologies, customer service and innovation.

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Fifty-Fifty: Fade-Out For Brand Mahatma Gandhi?

Digitalisation of payments (and everything else) was impacting the use and exchange of currency notes – and reducing the OTS (Opportunity To See) of Brand Mahatma Gandhi.

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Brand Conversations: Making Greater Festive Gains In 2020

In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:

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Time to unlock full potential of digital phase: Creative Corona Founder Rohit Purohit

Time to unlock full potential of digital phase: Creative Corona Founder Rohit Purohit

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Brand You. Who Me?

You have to develop yourself in a way to ensure that you leave a legacy. People will remember you through your actions, your expertise, and the emotional connections that you make.

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COVID-19 Has Put India In A Pole Position

The new global leadership role is up for the taking and the countries those who sniff the emerging requirements are bound to lead the race.

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