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Latest Articles in branding

Fooling Around Is Fine, But Avoid Being Foolhardy

A bit of harmless fooling around is fun but let us stay away from being foolhardy

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Passion, Purpose, Play: Building A Successful Social Brand In 2019

It’s probably the hardest time for marketers to make an impact, ever. Torn between competing channels and buzzwords, fickle consumers, and contradictory marketing science, we have to navigate a world that challenges us to be faster, smarter, harder working and ultimately sell more. Nowhere is this harder than on social media. The average non-marketer has a similar experience.

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The Era of Precision Targeting

Without precision targeting, brands will lose not only money but also the trust of the consumers

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Branding And Spirituality: The Remarkable Connection

Branding is deeper and more meaningful than the commercial impact it has on the company's topline and bottomline

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The Need To Become A National Brand May Not Be The Best Approach

India’s regional markets have huge potential each market has a huge population, the key is that each of the markets / states in India is quite large often 50 -120 million in size

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Bringing Out Brands To The Forefront: How AI Enhances Brand Performance

Brands which power their marketing function with AI can, therefore, blend the best of data intelligence that machines possess with their own human, emotional intelligence to give their companies a solid edge in the market

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Retaining Larger Than Life Image: Brand Sustenance Through Design Mode

Building a brand requires a winning product, pull marketing and compassionate pre & post sales interfaces. Constant endeavour on value creation keeps the interest alive and expectations intact

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What Is Your Personal Brand Promise?

A personal brand goes much beyond what you have done so far in your career!

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Culture Of Customer Co-relation: How It Is An Important Factor In Any Brand's Success

A customer who buys a luxury product expects to not just own a great product, but also wants to have a pleasant experience while shopping

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Organisational Brand Impact Through Employee Branding

The success of an organization is essentially a sum-total of the contribution of its employees. Can an organization therefore overlook the significance of building its brand through its people?

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Lemon Mobiles Revamps Its Brand Identity With New Logo

The company has also come up with new mission and vision which is to be a seamless organization adopting innovative technologies and ‘empowering lives’

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'Universities Need To Invest And Develop Their Brand'

In an interview to BW Businessworld, Sanjay Gupta, Vice Chancellor of World University of Design, Sonipat talks about branding, cost of education and employability of the students

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The Consumer & The Idiot Box

Today a big dilemma among marketers is to choose between following the beaten path or the road less travelled

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Marketing Outlook For 2018

Marketers today are rich with data through availability of variety of analytics tools to understand customers

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The 4Ps Hinder Marketing Integration

Integration is clearly in the hands of educators, not practitioners or managers

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