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Latest Articles in branding

Dark Roast Double Shot: Why Brands Should Revisit Their Premise

The Balance of Power is shifting and it is in every marketers’ interest to understand why and what they need to do in the new landscape.

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Mistakes Brands Should Avoid this Festive Season

Brands must make themselves available across purchase funnels, while staying tuned-in to evolving consumer psychologies. The mood on the street shows people are struggling to not have the pandemic dominate their lives, while still prioritizing safety.

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ODDINARY wins India's Best Design Studio and Best Design Project at the Design India Show 2020

ODDINARY wins India's Best Design Studio and Best Design Project at the Design India Show 2020

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Brand Conversations: Nostalgia Marketing Now for Brands!

Presenting 5 tangible strategic guidelines for specific categories that establish how exploring Nostalgia Marketing Now could be viable:

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Failure Is A Commodity, Success Is A Brand

Success makes brand management arrogant, complacent or plainly greedy. They ignore new technologies, customer service and innovation.

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Fifty-Fifty: Fade-Out For Brand Mahatma Gandhi?

Digitalisation of payments (and everything else) was impacting the use and exchange of currency notes – and reducing the OTS (Opportunity To See) of Brand Mahatma Gandhi.

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Brand Conversations: Making Greater Festive Gains In 2020

In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:

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Time to unlock full potential of digital phase: Creative Corona Founder Rohit Purohit

Time to unlock full potential of digital phase: Creative Corona Founder Rohit Purohit

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Brand You. Who Me?

You have to develop yourself in a way to ensure that you leave a legacy. People will remember you through your actions, your expertise, and the emotional connections that you make.

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COVID-19 Has Put India In A Pole Position

The new global leadership role is up for the taking and the countries those who sniff the emerging requirements are bound to lead the race.

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Why India Can Be The Preeminent Power In Asia

China is getting soft power from projecting strength economically in Africa and Latin America. Whereas in Asia, it has issues with all neighbours - Vietnam, Taiwan, Japan, India, Philippines. This is not true for India. We have bilateral and multilateral friendships.

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Brand Leadership For An Anxious World: Building A Manifesto

We look forward to your collaboration on the Brand Leadership Manifesto for an Anxious World and look forward to helping your organisation navigate towards the horizon of resilience and hope.

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United In Colors

Today customers want to see the brands making an impact on issues they already care about and to take their social action beyond the #Hashtag world.

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Marketing And Branding Beyond COVID-19: A South East Asian Perspective

Going forward given the dramatic shift in consumer psychology and as the purchasing power of consumer plummets, the very scope of marketing and branding would be essentially limited to providing food for the masses.

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How Emotions Make Brands Matter In The Dark Backrooms Of The Brain – What You Don’t Know That You Know

A brand can go all the way to own ideas and expound ideology. That means the consequential associations will lie deep in our subconscious mind.

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