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Latest Articles in books

'Half Of The World's Population Are Women And Not Even One-eighth Make It To The Leadership Roles'

In a candid conversation, Marshall and Anju discuss her new book and challenges women face at home and work

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‘Rupee Tales’: Start Them Young

A set of five books narrates stories for children on how to save and why it is important to pay taxes

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Book Extract: Measuring Innovation

Defining an innovative organization is not as easy as it may seem. A good definition requires objective and preferably quantifiable indices or metrics, but identifying these is not a simple task

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Senior Journalist Shantanu Guha Ray's 'The Target' Launched

In this book, Shantanu meticulously probes the motives of those who shun Shah of the Exchange business and what it means for India's politico-business climate

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Amul's India 3.0 Launched

The book is based on 50 years of Amul advertising and captures the remarkable journey of the brand through the eyes of prominent writers and public figures

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Book Review: Stay Alert, Act In Time

The book it seems is also a result of experiences gained from Wucker’s company Gray Rhino & Company, which she established in 2015 to help leaders and companies to identify and strategise their responses to risks

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Book Extract: Conquer The WWW

There really is no better way to get big traffic that consists of the people most likely to buy from you, on demand and for nearly no cost by the way, on your website than from a well-composed mass email. If you heard that email was dead, you need a new source

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Industrialist Onkar S Kanwar's Biography Unveiled

From a traumatic fall-out with his father to setting up Apollo Tyres, the visionary industrialist Onkar S Kanwar reveals the story of his life in his biography 'The Man Behind The Wheel'

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Book Review: On The Fastrack

Each chapter is divided into sub-chapters in which the author illustrates different scenarios an individual can be in, like in case of managing self, dealing with his aspiration or goals and what changes he needs to make to achieve success

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Book Extract: The Strategy

The brand image must be consistent or complementary for both. The brand, like the business strategy, must be aligned with the company’s mission, vision and values

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Low-Cost Nutritional Recipe Book Launched

Children will get proper diet with 50 indigenous recipes created by mothers belonging to communities in Maharashtra

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Book Explores Rise Of India's New Wealthy Class

The pace at which the newly-wealthy people are joining the high-net-worth individual (HNI) ranks is unprecedented, said Shreyasi Singh, author of 'The Wealth Wallahs'

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Book Extract: Right To Read

The social and political mobilization carried out by the Communist Party in China contributed to an awakening of consciousness of the importance of education

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Book Review: Rules For Success

In this book too, Lee has summarised each chapter in easy-to follow points, which can be used as a crash course for “networking, effective communication and positive self-projection” as the foreword aptly describes Lees’ work

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Book Review: Father Of Reforms

P.V. Narasimha Rao was even denied a memorial or last rites in the national capital, so insecure was the first family of Congress

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