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Latest Articles in augmented reality

Augmented Reality: A Treasure Trove For The Retail Industry

Let us look at how retail brands can leverage the true potential of AR in the industry today

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Top Digital Advertising Trends For 2019

This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online campaigns. Other big developments in mobile advertising are on the horizon. Alex Khan writes on the six new trends we will see this year.

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Augmented Reality And Virtual Reality Are The Emerging Realities

The Reality technologies are undergoing a reality check at current level of technologies and are likely to become new realities in a decade

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Looking To Jumpstart Your Career? Becoming Adept At VR/AR Programming Might Be The Best Option For You

With significant development and deployment of these technologies in the offing, it has become a lucrative skill to pick up to enhance one’s career

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AR Technology Is Accelerating - What Is The Reality?

AR allows users to see their products in 3D in a real-life environment and in real-time through tablets or smartphones to improve user engagement and drive sales

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Augment Your Reality

The ZenFone AR is one of the first devices that supports Google’s Project Tango initiative

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ISDI Trains Spotlight On Immersive Media With ICIM

With an eye on evolving tech & its impact, Indian School of Design & Innovation is launching Indian Centre for Immersive Media; launch coincides with annual event EyeMyth Festival

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LG Launches 4000 Signage With 70 Curved OLED Panels

The new display technology takes display signage to next level and can present 4k content and is capable of creating immersive Augmented Reality experiences

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Realities In Digital Marketing

In the coming years, brace yourself for a new range of experiences that will fundamentally change the way many of us do work

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Augmented Reality Finds Its Way To Train Doctors, Pilots

Sankhya Infotech takes the stage in simulating reality-based training to critical industries like airlines and medicine

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Now Hang Out In The Virtual World

Facebook Spaces, which can be downloaded on Oculus Rift and Touch, allows users in different locations to hang out in an interactive virtual environment

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The Changing World Of Marketing

Since the launch of Pokémon Go and various new virtual reality devices and apps last year, augmented reality and virtual reality have caught the world’s attention, and are fundamentally changing the marketing landscape. Marketing has always worked very closely with the latest technology and we are now transitioning from Internet and mobile to experiential advertising on the digital medium

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New Age Technologies Make Learning Fun And Easy For Students

Every progressive educational institution and a creative teacher endeavors to optimize collaboration among its students and between teachers and students

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Top 18 Social Advertising Predictions For 2017

Social media has already acquired over 2.3 billion users in a decade's time. A medley of stuff is expected to happen on social in 2017

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Augmented Reality: Creating A Mesmerising Tourism Experience

Tourism has received a substantial boost. Issues pertaining to uncovering relevant and authentic information about the place in question are resolved easily.

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