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Latest Articles in amish tripathi

Marketers Cannot Work In Silos Anymore: Amish Tripathi

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

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Marketers Must Navigate The Extreme Nature Of Customer Attention: Amish Tripathi

The author of the Shiva Trilogy and Ram Chandra series says technology has been both a boon and bane for marketers

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'Sita-Warrior Of Mithila Celebrates Sita Mata As A Self-made, Independent And Strong Woman'

In a discussion with BW Businessworld, Amish talks about the making of Sita- The Warrior of Mithila and its ligature with the Ramachandra series

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Lure Of The Creative Arts

It can be surprising to see hard-nosed, money obsessed, promotion focused IIM graduates trying to delve in the innovative world of creative arts

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