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Latest Articles in advertising campaign

Blue Heaven Cosmetics celebrates every Indian women through "O! Beauty Beauty!"

Blue Heaven Cosmetics celebrates every Indian women through "O! Beauty Beauty!"

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Using Star Power To Sell Used Cars

The campaign uses real-life relatable characters to highlight the problems people face while selling their cars and shows how Cars24 makes the exercise so convenient

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5 Things to Remember While Launching Your First Digital Ad Campaign

5 vital factors that decide the fate of a campaign, the advertiser must also keep close eyes on industry trends and the activities of competitors. Apart from this, creating sound strategies to manage and optimise the campaign should be part and parcel of every digital ad campaign

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The Familiar Tune Is Back

For millennials in India, one of the most memorable ad jingle is Airtel’s ‘Har Ek Friend Zaroori Hota hai’

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A Message Most Unusual

The commercials are different in a way that they do not talk about the life of the consumer, but inanimate objects that might create health problems for the consumer

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Making India Strong

Tata Salt has been advocating the importance of pure, iodised, and iron-rich salt in diet since its launch in 1983.

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With Fresh Identity, Bengal Tourism Rolls Out Campaign

The tourism department of West Bengal has rolled out its first phase of advertising campaign with a fresh brand identity to woo tourists

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Suresh Raina Named Brand Ambassador Of Pure Play

Sports Brand Pure Play has appointed Suresh Raina as its brand ambassador. He will be the face of the brand’s upcoming Spring Summer16 advertising campaign to enthusiasts.

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Culture Jamming

The culture jammers force brands out of their comfort zone and branding managers are finding it harder than ever to control the terms of this monstrous brandenstein.

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