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Latest Articles in advertising

‘I Am Very Bullish On India’

In a conversation with BW Businessworld’s Noor Fathima Warsia, Yannick Bolloré, chairman and CEO of Havas, says the mandate to run a holding company also meant an opportunity to do things differently.

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Madmen Invade India

Say hello to Madison Avenue as advertising and marketing’s giants march in to meet a high-growth economy head-on

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‘We See Growth Options In Digital And Social Media’

Wren divulges that India performed “very well” in the low double-digits, keeping the holding company “very optimistic” in a year, that Omnicom otherwise views as a year of cautious optimism.

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‘Clients Are Looking For Integration’

Sorrell says the advertising buisness is evolving and that around 75 per cent of WPP revenues are coming from streams that “Don Draper would not recognise”, implying the shift from traditional advertising to new forms.

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‘We Expect To See Good Growth Continue’

Publicis Groupe chairman & CEO Maurice Lévy points out that in the past two years the number of smartphones has gone up from less than 20 million to nearly 200 million, poised to double again in 2016. India, which is the second-largest market in usage for all the big platforms such as Facebook, is young and connected.

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‘India Is A Key Driver Of Growth’

Michael Roth, chairman and CEO, Interpublic Group (IPG), says India plays an important role in the company’s growth journey and it continues to be a top investment market. IPG’s business in the Asia-Pacific increased over seven per cent organically, and was high-lighted by its continuing strong trend in both India and China.

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Instagram Wants India

The photo sharing network, most popular among millennials with 400 million users, is making a bid for brands in India

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Advertising Biggies Zero In

The advertising industry, being a ‘fellow traveller’ to the producers of goods and services, will generally reflect the economy’s health. When there is rapid corporate growth, advertising spends will be high to aid that process. When industry is in a mode of consolidation or slowdown, ad spends will be the first hit of cost-cutting. The Indian advertising industry has grown at a healthy 10-15 per cent annual average over the last 10 years; but in 2008 and 2009 — the worst slowdown years — growth pulled back to a snail’s crawl of 8.1 per cent and 3.5 per cent, respectively

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Culture Jamming

The culture jammers force brands out of their comfort zone and branding managers are finding it harder than ever to control the terms of this monstrous brandenstein.

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Cocktail Of Brands In Movies

Marketers have to realise that product placement is an art and wrong approach could hurt emotions of audience, writes Harsh Pamnani

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Drill Down To Become A Market Leader

How powerful a company can be? Can it bail out a developed country or buy a few of the world's largest companies? Yes! Apple has enough cash reserves today to bail out Greece! Apple, one of the world's most valuable brands with market capitalization around $700 Billion and cash reserves close to $200 Billion, has the capacity to buy all of Uber, Tesla, Twitter, Netflix, Dropbox and a few more.

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