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Latest Articles in advertising

Advertising Industry Bodies Issue Contradictory Messages Over Ad Campaigns

The Indian Society of Advertisers had a meeting with its members and asked them to postpone all their advertising campaigns for two weeks

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How CRM Is Becoming The 'New Advertising'

Advertising will use more and more data intelligence as a foundation going forward. Hyper-personalisation will be how advertising will be deployed by brands

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Top Kantar TNS Executive Urges India To Focus On Building Trust And Online Payment Systems

47 per cent of connected Indians feel 'constantly followed' by online advertising compared with the global average of 34 per cent

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Advertising: Bright Youngsters Give It A Miss

If there is no unity in different disciplines within the agency, collective remuneration will drop, resulting in drop of passion and the happiness quotient

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Unruly Opens India Office

Video advertising tech company Unruly continues its global growth by expanding in India with two offices New Delhi and Mumbai respectively

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Has AXE Turned Unilever Into A Schizophrenic?

Many cosmetic brands sell themselves by marketing the hope of achieving some social stereotype of attractiveness

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Mindshare Versus Mousetraps Marketing Strategies

Mindshare marketing is more perceptual decision whereas mousetrap marketing is more rational consumer choice

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Books Extract: Jingle Bells

Ambi Parameswaran recounts stories behind the Jenson & Nerolac, Asian Paints and Videocon washing machine ads

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FSSAI Signs Pact With ASCI To Check Misleading Advertisements

Regulator FSSAI has joined hands with ASCI in its bid to check misleading advertisements in the food and beverages sector

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Cannes Lions 2016: AdLand Chiefs Set Aside Differences For A Better World

The advertising industry is known for its highly competitive, at times very egotistical people who barely exchange pleasantries, let alone work together

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Cannes Lions 2016: WPP Agencies Reiterate Collaboration

The advertising landscape has witnessed rapid change in recent years as brands increasingly turn to digital formats

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Cannes Lions 2016: Havas Gears Up For A Digital First Media Agency

Havas Chief Executive Officer Yannick Bolloré is bullish on the agency’s plans ahead in its markets such as India

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Cannes Lions 2016: The Halfway Point

Hollywood Superstar Will Smith also reminded everyone that no matter how many times storytelling is stressed on, it is never enough

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Cannes Lions 2016: Metal Tally Reaches 20 Lions

On day four, McCann Worldgroup and J Walter Thompson have added three Lions, including two Silvers and one Bronze, in the Design Lions category

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When Martin Sorrell Put Piers Morgan On The Hot Seat

Morgan's advice ranged from not undermining Donald Trump or the dislike that some Americans feels towards Hillary Clinton to not betting on which way the UK Elections will go

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