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Latest Articles in advertising

India’s Mobile Advertising Landscape Is Rich, But Not Without Hiccups

Advertising on mobile platforms has become the most popular method of reaching a targeted audience, with global ad spends said to reach $230 billion this year

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The Fragility Of Attention

Attention is thought to be the most precious commodity in advertising. Hundreds of billions of dollars are spent to buy advertising time in the midst of compelling programming on TV. Advertising, advertorial and commercial featured content is bought in print simply to position brands in the minds of their consumers.

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Top Digital Advertising Trends For 2019

This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online campaigns. Other big developments in mobile advertising are on the horizon. Alex Khan writes on the six new trends we will see this year.

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How Car Windows Will Become An Interactive & Experience-Oriented Channel For B2B Marketers

If you are thinking that in-car experience is only for passengers and B2C advertisers, then think again. It has tremendous opportunities for our community of B2B marketing professionals too. Here’s why we should start digging deep, especially now

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What Marketers Need To Do To Experience Native Advertising Success

Ensure you’re giving readers what they want to keep them coming back for more

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Programmatic Advertising: Future Of Digital Marketing

The growth of programmatic advertising represents a critical turning point in the era of data and technology

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A Time To Change

At the heart of the marketing revolution is all the data that we now have at our fingertips — as it has often been said data is the new oil

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Future In Rewind Mode

The media & advertising industry itself might undergo major transformation. You don’t need a pundit to tell you that future is unpredictable

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Goafest 2018: Celebrating Excellence In Advertising

Baba Ramdev’s session on the inaugural day of Goafest 2018 was not a mere discourse on building brands, but an inspiration marathon

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Native Advertising Trends That Will Dominate In 2018

Here are five significant trends that will likely dominate in 2018

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M&A In Advertising: The Lastaki Perspective

Can an aggregation of two/three small players create a multiplier effect? We will only find out when it is attempted

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Clutter Of Excellent: Why Contemporary Advertising Is Not Good Enough?

For an advertisement, the 'message' must be primary and once 100% delivery of the message is ensured, making it entertaining and humorous will add more value to it

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Ad Tech Era: Man Vs Machine

Advertising the product or service on TV and mainline newspapers/magazines is not a feasible option due to a slew of concerns especially to small businesses

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How To Target The Right Consumer Effectively

India's robust economic growth and rising household incomes are expected to increase consumer spending to $ 3.6 trillion by 2020

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Havas Media Group partners with Kerala based IMC Advertising

This strategic & business alliance will enable both agencies to maximize their clientele by bringing together synergies of philosophy and service offerings in the southern region.

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