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Latest Articles in advertisement

Print Media Revenue To Grow 35% In FY22, Still Lower Than Pre-Pandemic Levels

The sector's revenue of Rs 31,000 crore in FY20, split 70:30 between advertisement and subscriptions, had declined 40 per cent last fiscal amid the first wave.

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Kartik Aaryan shares stunning picture, asks fans if he can feature in hair, toothpaste ad

Kartik Aaryan shares stunning picture, asks fans if he can feature in hair, toothpaste ad

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Old people roped in for ads: A quiet way of winning trust over a brand?

When we came up with the idea about 'Annapoorna paati'; for the recent ad for Annapoorna,

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Fifty-Fifty: Cricketers Endorsing Mutual Funds Sahi Hai?

Do they have the expertise to give the advice in the first place? And what if consumers suffer a financial loss after heeding the advice?

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'Die Hard' franchise entertains fan with Bruce Willis ad

'Die Hard' franchise entertains fan with Bruce Willis ad

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Trump campaign used my words out of context, without consent, alleges Dr Anthony Fauci

Trump campaign used my words out of context, without consent, alleges Dr Anthony Fauci

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Companies rush to Baba ka Dhaba for advertising, Baba to get someone to help him cater to high food demand

Companies rush to Baba ka Dhaba for advertising, Baba to get someone to help him cater to high food demand

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Fifty-fifty: Advertising’s Tomorrow: Coders Or Copywriters? Consultants Or Creators?

Consultants have a great deal going for them – existing client relationships in most cases; many years of experience of operating at both global and local levels; great understanding of strategic disciplines and proven experience in strategy implementation; deep pockets that agency holding groups no longer possess, and last but not the least a huge talent base which can offer clients quick and impactful end-to-end services.

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No advertisement issued for recruitment of constables, says Punjab Police

No advertisement issued for recruitment of constables, says Punjab Police

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Back To The Basics

The digital marketing bubble has burst. It’s time to return to the real brand story says Prateek Chatterjee, Senior VP, Corporate Communications & Marketing, NIIT Limited.

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Google Removed 100 Bad Ads Per Second In 2017

Google also highlighted that of the 11,000 websites they reviewed for potentially violating the misrepresentative content policy, they blocked over 650 of those sites and terminated 90 publishers from their network

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Delhi Government Tells Philip Morris To Remove All Ads

The state government in Delhi told Philip Morris International Inc and other tobacco companies on Saturday to remove all advertisements from tobacco shops in the city, warning them of legal action if they do not comply

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800 Publications Removed From List Of Govt Ad Recipients: Naidu

Union Information and Broadcasting Minister Venkaiah Naidu today said a review of newspapers which get government advertisements was taken recently, and 800 publications were removed from the list of ad-recipients while cases were filed against 270 bogus newspapers

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Women Have Gone Further Than The Ad World Knows

The Indian Air Force ad, ALT Balaji’s show ‘The Test Case’ are making a strong case for women equality, but these messages are behind time, and merely reflecting the on-ground change

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BIBA Debuts TV Land With ‘Who’s That Girl’ Campaign

The ad aims to capture the essence of a woman caught between her struggles with finding herself and not losing touch with her loved ones while discovering her unique style

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