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Latest Articles in adidas

Adidas Expects Sales To Fall At Least 40% In Second Quarter

Adidas said over 70% of its stores were currently closed worldwide, with a 35% rise in e-commerce in the first quarter only partially offsetting lost sales, which fell to 4.753 billion euros in the quarter.

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Adidas Warns Of Big Coronavirus Hit To China Sales

Adidas forecast currency-neutral sales to increase by between 6% and 8% for the full year and for its operating margin to rise by between 10.5% and 11.8%.

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Adidas' China Business Activity Falls 85% Due To Coronavirus

Adidas said it had seen lower traffic, mainly in Japan and South Korea, but added that it had not yet registered any major business impact beyond Greater China.

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Reebok, Adidas Launch First Pack Of All-New Instapump Fury Boost

The first of three Instapump Fury Boost packs, the “Prototype” model features the original colourway of Steven Smith’s ‘pullover’ Instapump Fury production sample.

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Adidas Launches New Home Jersey Dedicated To 'Unreal Fans Of Real Kashmir'

The story has redefined the 'Real’ Kashmir, with football at the catalyst for change. The result has been unexpected, the team scaled unprecedented heights finishing third in their first appearance in the I-League despite playing in extreme temperatures and having faced numerous challenges, semi-finalists in this year’s Durand Cup and now a serious title contender.

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Reebok And Adidas Unveil Release Dates For All-new Instapump Fury Boost

The Instapump Fury Boost will be available in three exclusive release packs, “Prototype”, “OG Meets OG” and “Black & White”.

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Sneaker To Become An Office Wear Essential?

Someone recently said “why not? It will increase productivity. If your employees are comfortable they will be more productive.”

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Ad Infinitum: Running After A Dream

Sportswear brand Adidas India’s campaign ‘Always Running’ seeks to inspire people by bringing to life real stories of runners and running communities in Mumbai

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Puma India in Revamp Mode

The Sports & Lifestyle brand signs on a leading Creative Agency; cautious about expansion

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People In The News: Role Reshuffle

Brendan Eich, co-founder and former CEO of Mozilla, made a comeback with a new browser called “Brave” that blocks outside online ads and ad tracking.

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Myntra Expecting Its GMV To Grow 10X During End Of Reason Sale Beginning 2 Jan

The two-day sale will begin on January 2, 2016 in which the company will be offering a huge collection of designs across the best of brands at discounts of up to 80 per cent.

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