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Latest Articles in adidas

Not just for Kicks, Sneaker Culture & Lessons for Marketers

Two days before the launch you will see a little home page banner announcing the launch and that’s it. Of course it helps that the shoe in question is from the cult Yeezy range and really sells itself out before Launch.

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Adidas Plans To Sell Ailing Reebok Business Within Months - Manager Magazin

Shares in Adidas jumped as much as 3.5% on the report, reflecting hopes for a sale following repeated calls to dispose of Reebok from investors who criticised a lack of progress in turning around the business.

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Adidas To Sell Reebok Business - Manager Magazin

Shares in Adidas jumped on the news and traded 3.3% higher at 1105 GMT, reflecting repeated calls by investors to dispose of Reebok, impatient with the lack of progress to turn around the business.

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HDFC Bank partners with Amazon for GREAT INDIAN FESTIVAL Sale

HDFC Bank partners with Amazon for GREAT INDIAN FESTIVAL Sale

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To boost morale of Olympic-bound athletes, Adidas comes up with 'What's One More' film

To boost morale of Olympic-bound athletes, Adidas comes up with 'What's One More' film

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Adidas Expects Sales To Fall At Least 40% In Second Quarter

Adidas said over 70% of its stores were currently closed worldwide, with a 35% rise in e-commerce in the first quarter only partially offsetting lost sales, which fell to 4.753 billion euros in the quarter.

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Adidas Warns Of Big Coronavirus Hit To China Sales

Adidas forecast currency-neutral sales to increase by between 6% and 8% for the full year and for its operating margin to rise by between 10.5% and 11.8%.

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Adidas' China Business Activity Falls 85% Due To Coronavirus

Adidas said it had seen lower traffic, mainly in Japan and South Korea, but added that it had not yet registered any major business impact beyond Greater China.

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Reebok, Adidas Launch First Pack Of All-New Instapump Fury Boost

The first of three Instapump Fury Boost packs, the “Prototype” model features the original colourway of Steven Smith’s ‘pullover’ Instapump Fury production sample.

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Adidas Launches New Home Jersey Dedicated To 'Unreal Fans Of Real Kashmir'

The story has redefined the 'Real’ Kashmir, with football at the catalyst for change. The result has been unexpected, the team scaled unprecedented heights finishing third in their first appearance in the I-League despite playing in extreme temperatures and having faced numerous challenges, semi-finalists in this year’s Durand Cup and now a serious title contender.

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Reebok And Adidas Unveil Release Dates For All-new Instapump Fury Boost

The Instapump Fury Boost will be available in three exclusive release packs, “Prototype”, “OG Meets OG” and “Black & White”.

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Sneaker To Become An Office Wear Essential?

Someone recently said “why not? It will increase productivity. If your employees are comfortable they will be more productive.”

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Ad Infinitum: Running After A Dream

Sportswear brand Adidas India’s campaign ‘Always Running’ seeks to inspire people by bringing to life real stories of runners and running communities in Mumbai

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Puma India in Revamp Mode

The Sports & Lifestyle brand signs on a leading Creative Agency; cautious about expansion

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