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Latest Articles in ad infinitum

Ad Infinitum: Giving Shape To Dreams

The film (Samsung India's campaign #SapneHueBade) revolves around the real life story of Seema Nagar, capturing the trials and tribulations she went through before entering Samsung Technical School and how it enabled her to dream big

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Ad Infinitum: The New Youth Anthem

Gionee’s ad agency Mullen Lintas Delhi came up with the idea of ‘a land of selfies’ to highlight the new phone’s selfie flash that sets it apart from competing brands

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AD Infinitum: Keep Your Head Load Free

In Bajaj Almond Drops Hair Oil’s latest television commercial from the ‘Load Mat Lo’ campaign, actress Parineeti Chopra urges audience to take ‘no load’, literally. The ad highlights the weightlessness of Bajaj’s Almond Hair Oil, compared to other sticky coconut hair oils in the market that feel ‘like a big load’ on the head

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The Familiar Tune Is Back

For millennials in India, one of the most memorable ad jingle is Airtel’s ‘Har Ek Friend Zaroori Hota hai’

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Ad Infinitum: Going Above And Beyond

The ad film shows a martial arts fighter standing under water, meditating and practicing his moves as the voiceover takes the viewer through the campaign philosophy of delivering a knock-out punch.

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Who Doesn’t Love To Love It!

The brand claims that the campaign is the natural progression in the evolution of the brand which has always focused on the products’ delicious taste.

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To Dreamer And Doers!

Hector Beverages’ Paper Boat’s latest TVC is a tribute to entrepreneurs who are changing India as we know it

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Ad Infinitum: Changing Mindset

Can we say that brands that we mentioned before such as Tanishq, Anouk, Arial Matic and Fastrack have been able to sensitise the public and make them welcome ‘change’? Well, may be not.

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