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Latest Articles in ad campaign

Samsung Celebrates Mother-Daughter Bond In Its New Ad Campaign

The 60-second film focuses on a real life situation, of the difficulty faced by individuals when food gets spoilt due to power cuts during summer months. The film captures a young working woman in conversation with her mother that touches hearts with different emotions of joy, love and care

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Music Knows No Colour Or Creed

Delhi-NCR based music school, Bridge Music Academy’s latest ad campaign aims to fight racism in the society through music and by sensitising children about it at a young age

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Mission: Clean Air For All

The campaign titled ‘Hawa Badlo’ — conceptualised by GAIL’s creative agency Handyyman — is in line with the brand’s commitment to improve air quality with collective societal effort under its Swachh Air Mission initiative

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A Teacup And A Storm

Tata Tea has tied up with social activist Ranjana Kumari and Olympic medallist Dipa Karmakar as the brand ambassadors of the campaign for the issues of women safety and sports encouragement, respectively

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Get Likes, Get Loans

Tata Capital, through its latest product ‘Salaam Loans’ under the company’s ‘Do Right’ initiative, will extend loans to people who do not have access to organised credit

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IAF's New Ad Campaign Tells Women To Touch The Skies

The ad film encourages Indian women to recognise their abilities and take on the world and shows that if a woman decides she can take over any role

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Ad Infinitum: The New Youth Anthem

Gionee’s ad agency Mullen Lintas Delhi came up with the idea of ‘a land of selfies’ to highlight the new phone’s selfie flash that sets it apart from competing brands

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Parle Agro Spends Around Rs 100 Crore On Frooti Fizz Ad Campaign

Frooti Fizz brand ambassador Alia Bhat feels that the idea of the campaign is unique and still connects perfectly with her and the brand

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M&A: Celebrating Not Just Mothers

This Mother’s Day, the brand wants people to take note of the mother figures — aunts, grandmothers, neighbours or even friends’ mothers— in their life who have always been there

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