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Latest Articles in VIP industries

The ‘Un’packers And Movers

V.I.P Industries brand Aristocrat’s latest campaign ‘Unpack Your Dreams’ featuring top cricketers Rohit Sharma and R. Ashwin is out. With the duo as its ambassadors, the brand is looking to reposition itself as a stylish yet value-for-money luggage company

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Brands Need To Move Forward And Even Rebranded At Times

Radhika Piramal explains why brands may also need to be made relevant to today's time and why sub-brands need to be added to established brands at the Pitch CMO Summit

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Radhika Piramal: The Real VIP

An MBA from Harvard Business School, she is known for infusing fresh blood into the aging luggage maker, VIP Industries, & giving it a new direction

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