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Latest Articles in Prathyusha Agarwal

Arrival Of TV 2.0

In these times of disruption, TV not only continued to be the most desirable medium but also emerged as the greatest common unifier platform with audiences and advertisers alike, witnessing an unprecedented viewership.

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Zee Café Introduces Best Of British Drama In Association With BBC

Zee Café and BBC First introduce new British shows for Indian audiences and Indian television for the first time. The merger of the two channels is set to provide new content and increase the viewership

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