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Latest Articles in OTT video providers

Real India Still Lives On Television

Both the mediums will happily coexist but when it comes to family viewing experience; television remains the first screen of choice

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How OTT Players Harness Emerging Technology To Enhance Customer Experience

While traditional content providers may perceive OTTs as a threat, many opportunities exist for them too, to jump on the OTT bandwagon while leveraging their existing strengths – primarily their customer base and the tremendous stores of data

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‘The Brand Must Come Before The Platform’

One of the few independent Indian players in the OTT space, Arré has its own platform and also works with other OTT platforms as a content provider. Sai Kumar, Founder, Arré talks to BW about the journey so far and what lies ahead.

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A Regional Ride

Regional content will play a significant role in taking the OTT video players to the last mile in India and establishing growth

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What Almost All OTT Love Stories Get Wrong?

The OTT players might hide behind numbers generated by their PR machinery and comment bots and bought views but the fact of the matter is none of the shows have caught the fancy of the online viewers

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