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Latest Articles in Numr

Any Innovation Needs Structured Feedback: Amitayu Basu, NumrResearch, Talks About Importance Of Market Research Before Creating A Product

Amitayu Basu, CEO of RebusCode, has launched a new division - Numr Research. The company uses market research to help clients acquire and retain customers. In a conversation with BW Businessworld, Amitayu talks about the importance of market research for any startup company.

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CEM Scores Can Help Bank Understand Future Business Viability: Amitayu Basu, CEO, Numr Research

Amitayu Basu, CEO of Numr Research says INR 70,000 crore in Public Sector Banks in recent budgets will not do much good. Banks need to invest in measuring and improving Net Promoter Score (NPS)

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Indians Are Waking Up To Lifestyle Diseases; 80 Percent Urban Indians Say They Take Preventive Measures; A Numr Research

80% of urban Indians in the top 8 cities undertake various practices to prevent lifestyle illnesses, a recent survey conducted by a market research organisation, Numr reports.

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66% of Indian Urbanites invest in Mutual Funds, says Numr Research's Survey. Where are they investing in?

A recent survey by Numr, a market research company reported that 66% of Indians living in urban cities have invested in or continue to invest in Mutual Funds. Among the cities surveyed, Mumbai reported the highest numbers with 78% of Mumbaikars claiming that they invest in Mutual Funds while only 57% respondents from Chennai reported the same.

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Net Promoter Score Of Indian Banks: Numr Research Study Shows HDFC Bank Tops The List With 36% Preferring It

Net promoter Score (or NPS in short) is widely used by companies to measure customer loyalty and customer satisfaction. It has been proven to be an accurate predictor of sales, growth and profitability.

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