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Latest Articles in Marketplaces

Committed To Creating Conducive Ecosystem For Indian Brands To Start Exporting: Amazon

Amazon said more than 2.5 lakh new sellers have joined Amazon since the announcement, and that it has enabled more than USD 3 billion in exports through its Global Selling programme.

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Interstitial Incorporated: The Phenomena of Undefined, Undetected and Ubiquitous Business Disruption

Interstitial entities emerge fast mainly due to a shift in the demand patterns caused by the new technology concepts, technology form-factors, platforms, processes or combinations thereof leading up to creation of new capabilities or business value.

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Digital Adoption Of FMCG Industry In Advertising And Marketing

Digital advertising and marketing trends in FMCG actually allow the marketers to establish a relationship with the consumers, which was not possible before, besides enticing the consumers to reach the final stage of buying.

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Rush Hour In The Great Indian Online Bazaar

Online marketplaces Amazon, Flipkart, Snapdeal, ShopClues, and others are anticipating bumper sales during the festive season, but that may do precious little to lift the overall sector from its worst-ever slump

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Preventing Counterfeits And Verifying Authenticity In e-commerce Marketplaces

Reducing counterfeiting is a joint effort across multiple stakeholders in the supply chain. The answer lies in greater visibility, traceability and transparency across supply chains from raw material to point of sale/use.

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What Is Your Online Marketplace Strategy?

One need to consider products sale volume, their shelf life, what inventory level is being held, settlement cycle, expected sale lead time etc. to create a ROI model before starting to sell on marketplaces

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