Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in Magazine 28 October 2017

All That Glitters... Is Gold

India to play an important role in the global jewellery sector . This festive season will see a new push

Read More

Luxury Special: Driven By Desires

As long as consumers continue to seek glory and grandeur, luxury will be the most desirable commodity in the market

Read More

Auto: Switch On The Ignition

Despite the GST woes, passenger vehicles and two-wheeler companies are optimistic about record sales

Read More

Real Estate: Discounts And Offers Galore

It’s festive time even for the stagnant real estate market given the interesting offers developers are throwing in to boost sales

Read More

How To Invest For Next Diwali

With stocks up and interest rates down, where to stock up assets is a no-brainer. But where are the bargains?

Read More

India’s Top Brands Grow 21% In Value In One Year

As customer affluence grows, India’s top brands increase in brand value. According to the latest BrandZ rankings, the financial sector is leading with 26 per cent, followed by the automobile sector’s growth of 23 per cent. The growth, as the report suggests, is driven by brands’ rapid response to rising consumer optimism, by constantly evolving to meet people’s needs as their financial circumstances, preferences and expectations change. HDFC Bank retains its top position, while Jio enters the ranking at 11th position

Read More

There’s Something About ‘Skinn’

Home grown Titan Company recently unveiled a new campaign titled “There’s something about it “to push its range of fine French perfumes, under the brand name Skinn. Conceptualised by Ogilvy, the television commercials — separate ads for men and women variants — focus on the (protagonist) users, instead of the product, showcasing how the perfume makes them special

Read More

The 2-Million Monthly Advertisers Mark

Instagram is up more than 80 per cent year-over-year, while the number of videos produced per day has increased four time since last year

Read More

Why Not Pranab Mukherjee

One thing is for sure – had Pranab become the PM, the UPA government wouldn’t have gone down in history as the “most corrupt government”

Read More

Precious Prints On Paper

Venture beyond the staple antiquarian focus of most desi collectors. Instead pursue books of greater bibliographical significance to India

Read More

‘No Major Brand Can Overlook India’

In an interaction with Taniya Tikoo, he talks about the Indian market and the economic ties between the countries

Read More

The Niche Clientele

In spite of the economic state of affairs, the Indian consumer is discerning, but also a generous spender

Read More

Inclusive, Yet Exclusive

While the Baby Boomers viewed luxury as a material reward, the Gen Y affluent desire a more inclusive connect with luxury brands

Read More

More Artistry, Less Tech

The new wave (of television) is built on the promise of OLED at the core and art around the periphery

Read More

Let Your Heart Rule

Building a collection is an opportunity to turn your home into a tangible extension of your personality & style. The things to remember when collecting are education, provenance and trust. Discover the provenance of what you are buying

Read More